Top 50 Advertisers by Media Value in July, 2007

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence. The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.


Top 50 Internet Advertisers by Media Value,
July 2007
Position Advertiser Media Value
($000)
Sector
1 LendingTree 17,791 Fin
2 University of Phoenix Online 15,114 Edu
3 E-Trade Financial 12,675 Fin
4 LowerMyBills.com 12,453 Fin
5 Netflix 10,097 M/E
6 Countrywide Home Loans: consumer services 10,070 Fin
7 Classmates Online 9,429 Misc
8 Privacy Matters Services 9,348 Fin
9 Fidelity Brokerage Services: consumer services 8,149 Fin
10 Scottrade: consumer services 7,428 Fin
11 AT&T Wireless 7,355 Tech
12 Verizon Wireless 7,285 Tech
13 TD Ameritrade 7,145 Fin
14 eBay 6,779 Ret
15 Sprint Wireless 5,851 Tech
16 Monster 5,849 Class
17 Bank of America: consumer services 5,451 Fin
18 Classes USA 4,741 Edu
19 Nutrisystem Drugs 4,634 H/F
20 CircuitCity.com 4,395 Ret
21 Chevrolet: autos & trucks 3,960 Auto
22 Charles Schwab: consumer services 3,799 Fin
23 Norwegian Cruises 3,657 T/H
24 Progressive Direct 3,613 Fin
25 Overstock.com 3,534 Ret
26 Capital One: consumer services 3,490 Fin
27 ForexCaptial Markets LLC (FXCM.com) 3,414 Fin
28 StubHub 3,389 Ret
29 Windows Live Online Search 3,376 Tech
30 Wachovia Bank Consumer Services 3,305 Fin
31 Smirnoff Source 3,243 Misc
32 Dice 2,913 Class
33 University of Phoenix Online 2,871 Edu
34 Verizon ISP 2,849 Tech
35 Ask.com 2,777 M/E
36 BestBuy.com 2,758 Ret
37 Dell: Inspiron computer 2,662 Ret
38 ESPN 2,644 M/E
39 iTunes.com 2,352 M/E
40 Capital One: various credit cards 2,344 Fin
41 Sleepys Mattress Store 2,298 Ret
42 Comcast 2,281 Tech
43 Capital One: hassle cash credit card 2,209 Tech
44 Bestfreerewards.com 2,208 Misc
45 Coolsavings.com 2,193 Misc
46 Nationwide Homeowners Insurance 2,185 Fin
47 Amazon.com 2,145 Ret
48 Degrees.info 2,143 Edu
49 Quicken Loans 2,113 Fin
50 Papa John’s Pizza 2,099 Ret
GRAND TOTAL $256,860
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in June 2007

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, and the like.

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