Top 50 Advertisers by Media Value in July 2008

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
July 2008
Position Advertiser Media Value
($000)
Sector
1 Lendingtree.com 19,688.1 Fin
2 Classmates Online 13,483.4 Misc
3 Scottrade Stock Brokerage: consumer services 12,386.3 Fin
4 Verizon Wireless 12,176.6 Tech
5 WeightWatchers.com 10,922.2 H/F
6 Scottrade: online 10,631.9 Fin
7 University of Phoenix: online 10,582.6 Edu
8 Netflix 9,099.8 M/E
9 Norwegian Cruise Lines 8,698.1 T/H
10 TD Ameritrade Brokerage: consumer services 7,963.7 Fin
11 Fidelity Brokerage Service: consumer services 7,917.9 Fin
12 TD Ameritrade Brokerage 7,010.4 Fin
13 Countrywide Home Loans: consumer services 6,876.3 Fin
14 T-Mobile 6,857.0 Tech
15 AT&T Wireless 6,676.0 Tech
16 LowerMyBills.com 6,038.8 Fin
17 Ameriprise Financial 5,845.0 Fin
18 E-Trade Securities LLC: corporate promotion 5,434.8 Fin
19 State of Texas: tourism promotion 5,131.9 T/H
20 ShareBuilder.com 5,128.8 Fin
21 E-Trade Financial: consumer services 5,013.5 Fin
22 Best Buy 4,840.0 Ret
23 E-Trade Financial 4,736.1 Fin
24 Colorado Technical University 4,396.7 Edu
25 University of Phoenix 4,325.3 Edu
26 VacationsToGo.com 4,225.3 T/H
27 Motley Fool 4,122.2 M/E
28 Ford autos & trucks: corporate promotion 4,052.8 Auto
29 Capital One: personal credit card 3,912.1 Fin
30 Overstock.com 3,859.5 Ret
31 National Foundation for Credit Counseling 3,768.8 Fin
32 Stubhub 3,426.9 Ret
33 Verizon FiOS 3,328.9 Tech
34 WebMD 3,318.5 H/F
35 Sprint Wireless 3,309.1 Tech
36 Health.com 3,253.8 H/F
37 Visa: personal credit card 3,238.2 Fin
38 Amazon.com 3,172.6 Ret
39 T-Mobile Int’l AG: recruitment 3,045.0 Tech
40 Bank of America 3,025.7 Fin
41 Charles Schwab: consumer services 2,968.5 Fin
42 Coolsavings.com 2,954.8 Ret
43 Blockbuster.com 2,803.1 M/E
44 The Wall Street Journal 2,787.6 M/E
45 Bankrate.com 2,715.5 Fin
46 Nextag 2,629.9 Misc
47 Yahoo Mail 2,525.7 M/E
48 Globus Tours 2,429.7 T/H
49 Dell Computer Products: Latitude D630 direct response 2,409.4 Tech
50 TradeKing 2,359.1 Fin
GRAND TOTAL $281,504
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in June 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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