Top 50 Advertisers by Media Value in June, 2006

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
June 2006
Position Advertiser Media Value
($000)
Sector
1 Vonage 13,600 Tech
2 University of Phoenix Online 12,048 Edu
3 Classmates.com 11,667 Misc
4 Cingular Wireless 8,851 Tech
5 Ameritrade 8,550 Fin
6 Scottrade 8,521 Fin
7 Discover Card 8,488 Fin
8 Netflix 8,355 M/E
9 Fidelity Investments 8,208 Fin
10 Monster 7,651 Class
11 Dell Dimension Computers 6,637 Tech
12 Dollar Rent A Car Online 6,362 T/H
13 Forex Capital Markets (FXCM.com) 6,037 Fin
14 NexTag Serivces 5,840 Misc
15 E*Trade Financial 5,197 Fin
16 Dell VAR Computers 5,074 Tech
17 HomePages 4,537 Class
18 Ameritrade Apex 4,466 Fin
19 LowerMyBills.com 4,328 Fin
20 Charles Schwab 4,312 Fin
21 Victoria’s Secret 4,266 Ret
22 Amazon.com 4,222 Ret
23 Verizon Wireless 4,214 Tech
24 University of Phoenix 4,171 Edu
25 eBay Express 3,912 Ret
26 PlanetOut.com 3,218 M/E
27 State Farm Insurance 3,122 Fin
28 Thrifty Car Rental 3,116 T/H
29 Soapnet.com 3,074 M/E
30 Jose Cuervo Tequila 2,910 Ret
31 T-Mobile Wireless 2,784 Tech
32 RealArcade Games 2,655 M/E
33 Dollar Rent-A-Car 2,630 Ret
34 Citibank 2,570 Fin
35 Coolsavings.com 2,545 Fin
36 Best Buy 2,522 Ret
37 Sprint Wireless 2,522 Fin
38 eDiets.com 2,495 H/F
39 Hertz 2,465 T/H
40 Verizon 2,424 Tech
41 Buena Vista: “Cars” 2,423 M/E
42 Wal-Mart 2,407 Ret
43 Cybertrader.com 2,392 Fin
44 McAfee SiteAdvisor 2,271 Tech
45 American Express 2,257 Fin
46 Comstock 2,234 Misc
47 Blockbuster 2,222 M/E
48 Circuit City 2,190 Ret
49 Perfectmatch.com 2,152 Date
50 HP VAR Computers 2,149 Tech
GRAND TOTAL $233,257
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in May, 2006

Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.

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