Top 50 Advertisers by Media Value in June 2008

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
June 2008
Position Advertiser Media Value
($000)
Sector
1 Countrywide Home Loans: consumer services 26,212.3 Fin
2 E-Trade Financial 13,199.1 Fin
3 Classmates Online 13,148.1 Misc
4 Lendingtree.com 12,459.4 Fin
5 Scottrade: online 11,609.0 Fin
6 Scottrade Stock Brokerage: consumer services 11,282.1 Fin
7 University of Phoenix: online 10,077.3 Edu
8 AT&T Wireless 10,058.5 Tech
9 Fidelity Brokerage Service: consumer services 9,702.1 Fin
10 Netflix 9,559.5 M/E
11 Verizon Wireless 9,558.5 Tech
12 TD Ameritrade Brokerage 7,579.2 Fin
13 Live Search 7,536.9 M/E
14 Best Buy 6,765.9 Ret
15 University of Phoenix 6,371.9 Edu
16 Countrywide Bank: consumer mortgage loans 6,034.9 Fin
17 LowerMyBills.com 5,989.7 Fin
18 ShareBuilder.com 5,954.3 Fin
19 TD Ameritrade Brokerage: consumer services 5,762.3 Fin
20 Ameriprise Financial 5,502.9 Fin
21 Norwegian Cruise Lines 4,571.5 T/H
22 Ford autos & trucks: corporate promotion 4,209.0 Auto
23 Monster 4,044.8 Class
24 T-Mobile 3,878.5 Tech
25 StubHub 3,809.1 Ret
26 WebMD 3,577.7 H/F
27 Amazon.com 3,546.4 Ret
28 Vonage 3,455.2 Tech
29 Yahoo Mail 3,447.6 M/E
30 E-Trade Financial: consumer services 3,410.8 Fin
31 CoolSavings.com 3,239.5 Ret
32 Pogo.com 3,233.9 M/E
33 Motley Fool 3,224.6 M/E
34 Overstock.com 3,042.2 Ret
35 nowU 3,006.8 Fin
36 Volkswagen trucks: Tiguan 2,990.0 Auto
37 Microsoft System Center 2,939.3 Tech
38 NexTag 2,783.0 Misc
39 VacationsToGo.com 2,769.8 T/H
40 Charles Schwab: consumer services 2,715.6 Fin
41 ConsumerInfo.com 2,652.7 Misc
42 CBS.com 2,650.2 M/E
43 Universal Orlando Resort 2,550.4 T/H
44 Verizon FiOS 2,498.2 Tech
45 The Wall Street Journal 2,448.4 M/E
46 Freetriplescore.com 2,414.4 Fin
47 Zecco Trading 2,397.7 Fin
48 SuperPages.com 2,342.0 M/E
49 National Foundation for Credit Counseling 2,291.3 Fin
50 Honda autos: Pilot 2,247.8 Auto
GRAND TOTAL $286,752
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in May 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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