Top 50 Advertisers by Media Value in March, 2006
Top 50 Advertisers by Media Value in March, 2006
Top 50 Advertisers by Media Value in March, 2006
Top 50 Internet Advertisers by Media Value, March 2006 |
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Position | Advertiser | Media Value ($000) |
Sector |
1 | Vonage | 22,443 | Tech |
2 | Classmates.com | 13,011 | Misc |
3 | Monster | 12,660 | Class |
4 | Ameritrade | 9,897 | Fin |
5 | Netflix | 9,449 | M/E |
6 | Scottrade | 9,031 | Fin |
7 | E*Trade Financial | 7,599 | Fin |
8 | LoanWeb.com | 7,046 | Fin |
9 | Forex Capital Markets (FXCM.com) | 6,971 | Fin |
10 | Cingular Wireless | 6,025 | Tech |
11 | HomePages | 5,960 | Class |
12 | Fidelity Investments | 5,625 | Fin |
13 | AT&T | 5,522 | Tech |
14 | Dell VAR Computers | 5,299 | Tech |
15 | Wal-Mart | 5,278 | Ret |
16 | University of Phoenix Online | 4,634 | Edu |
17 | Target.com | 4,324 | Ret |
18 | Capital One Bank | 4,158 | Fin |
19 | ShareBuilder | 3,766 | Fin |
20 | Amazon.com | 3,501 | Ret |
21 | Fox Searchlight Pictures: “Thank You for Smoking” | 3,406 | M/E |
22 | PlanetOut.com | 3,354 | M/E |
23 | LowRateSource.com | 3,337 | Fin |
24 | NBC TV | 3,315 | M/E |
25 | RealArcade Games | 3,280 | M/E |
26 | Comstock | 3,080 | Misc |
27 | NexTag Serivces | 3,074 | Misc |
28 | Associated Press | 2,996 | M/E |
29 | Verizon Wireless | 2,987 | Tech |
30 | eDiets.com | 2,949 | H/F |
31 | Victoria’s Secret | 2,906 | Ret |
32 | Dice | 2,810 | Class |
33 | JCPenny | 2,758 | Ret |
34 | Blockbuster Online | 2,757 | M/E |
35 | ABC Family Channel | 2,756 | M/E |
36 | LowerMyBills.com | 2,713 | Fin |
37 | Charles Schwab | 2,708 | Fin |
38 | Discover Card | 2,613 | Fin |
39 | Microsoft Windows Media Player software | 2,609 | Tech |
40 | Better Homes and Gardens | 2,601 | M/E |
41 | AOL | 2,574 | Tech |
42 | Dell Dimension Computers | 2,539 | Tech |
43 | LendingTree | 2,438 | Fin |
44 | Circuit City | 2,434 | Ret |
45 | The New York Times | 2,380 | M/E |
46 | Universal Pictures: “SLiTHER” | 2,356 | M/E |
47 | ESPN Fantasy Sports | 2,340 | M/E |
48 | RealNetworks RealPlayer | 2,337 | M/E |
49 | Dollar Rent A Car | 2,336 | T/H |
50 | Expedia.com | 2,225 | T/H |
GRAND TOTAL | $235,163 | ||
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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View: Top 50 Internet Advertisers In February, 2006 |
Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.