Top 50 Advertisers by Media Value in March, 2006

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.


Top 50 Internet Advertisers by Media Value,
March 2006
Position Advertiser Media Value
($000)
Sector
1 Vonage 22,443 Tech
2 Classmates.com 13,011 Misc
3 Monster 12,660 Class
4 Ameritrade 9,897 Fin
5 Netflix 9,449 M/E
6 Scottrade 9,031 Fin
7 E*Trade Financial 7,599 Fin
8 LoanWeb.com 7,046 Fin
9 Forex Capital Markets (FXCM.com) 6,971 Fin
10 Cingular Wireless 6,025 Tech
11 HomePages 5,960 Class
12 Fidelity Investments 5,625 Fin
13 AT&T 5,522 Tech
14 Dell VAR Computers 5,299 Tech
15 Wal-Mart 5,278 Ret
16 University of Phoenix Online 4,634 Edu
17 Target.com 4,324 Ret
18 Capital One Bank 4,158 Fin
19 ShareBuilder 3,766 Fin
20 Amazon.com 3,501 Ret
21 Fox Searchlight Pictures: “Thank You for Smoking” 3,406 M/E
22 PlanetOut.com 3,354 M/E
23 LowRateSource.com 3,337 Fin
24 NBC TV 3,315 M/E
25 RealArcade Games 3,280 M/E
26 Comstock 3,080 Misc
27 NexTag Serivces 3,074 Misc
28 Associated Press 2,996 M/E
29 Verizon Wireless 2,987 Tech
30 eDiets.com 2,949 H/F
31 Victoria’s Secret 2,906 Ret
32 Dice 2,810 Class
33 JCPenny 2,758 Ret
34 Blockbuster Online 2,757 M/E
35 ABC Family Channel 2,756 M/E
36 LowerMyBills.com 2,713 Fin
37 Charles Schwab 2,708 Fin
38 Discover Card 2,613 Fin
39 Microsoft Windows Media Player software 2,609 Tech
40 Better Homes and Gardens 2,601 M/E
41 AOL 2,574 Tech
42 Dell Dimension Computers 2,539 Tech
43 LendingTree 2,438 Fin
44 Circuit City 2,434 Ret
45 The New York Times 2,380 M/E
46 Universal Pictures: “SLiTHER” 2,356 M/E
47 ESPN Fantasy Sports 2,340 M/E
48 RealNetworks RealPlayer 2,337 M/E
49 Dollar Rent A Car 2,336 T/H
50 Expedia.com 2,225 T/H
GRAND TOTAL $235,163
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers In February, 2006

Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.

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