Top 50 Advertisers by Media Value in March, 2007

Note: The data were originally published as the top 50 advertisers by parent company. TNS provided updated data listing the top 50 advertisers by brands, which reflect divisions within a parent company as separate entities.

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.


Top 50 Internet Advertisers by Media Value,
March 2007
Position Advertiser Media Value
($000)
Sector
1 LendingTree 22,669 Fin
2 Netflix 18,828 Ret
3 University of Phoenix Online 14,452 Edu
4 Fidelity Brokerage Services: consumer services 12,841 Fin
5 eBay 11,847 Ret
6 Classmates Online 10,569 Misc
7 LowerMyBills.com 10,199 Fin
8 Scottrade: consumer services 9,754 Fin
9 Verizon Wireless 8,197 Tech
10 E-Trade Financial 8,070 Fin
11 TD Ameritrade 7,971 Fin
12 Monster 6,955 Class
13 Cingular Wireless 6,184 Tech
14 Countrywide Home Loans: consumer services 5,700 Fin
15 Verizon ISP 5,178 Tech
16 E-Trade Financial: consumer services 4,808 Fin
17 Charles Schwab: consumer services 4,526 Fin
18 Sprint Wireless 4,371 Tech
19 Dice 4,280 Class
20 Bank of America: consumer services 3,883 Fin
21 Capital One Services 3,836 Fin
22 Blockbuster.com 3,825 Ret
23 Scottrade 3,679 Fin
24 University of Phoenix 3,270 Edu
25 Windows Live Search 3,216 Tech
26 ForexCaptial Markets LLC (FXCM.com) 3,155 Fin
27 Dell: Inspiron computer 3,088 Tech
28 Privacy Matters 123 2,932 Tech
29 Dodge Trucks: Nitro 2,910 Auto
30 Comcast ISP 2,905 Tech
31 NexTag 2,892 Class
32 Ask.com 2,729 Tech
33 Superpages.com 2,706 Misc
34 Ford Trucks: Edge 2,646 Auto
35 Paramount Vantage: “Babel” 2,628 M/E
36 BestBuy.com 2,601 Ret
37 Amazon.com 2,584 Ret
38 Wachovia Securities: consumer services 2,496 Fin
39 State Farm: VAR Insurance 2,462 Insurance
40 Nissan Autos: Altima 2,411 Auto
41 VacationsToGo.com 2,340 T/H
42 iTunes Store 2,336 M/E
43 Quicken Loans: consumer services 2,294 Fin
44 Circuitcity.com 2,292 Ret
45 Ford Auto: VAR 2,286 Auto
46 AT&T/Cingular Wireless Cp 2,282 Tech
47 CyberTrader.com 2,230 Fin
48 Chase: Freedom Visa 2,210 Fin
49 Yellowpages.com 2,195 Class
50 Norwegian Cruises 2,160 T/H
GRAND TOTAL $288,008
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in February, 2007

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, and the like.

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