|Top 50 Internet Advertisers by Media Value,
|1||Bank of America: consumer services||21,634||Fin|
|4||Countrywide Home Loans: consumer services||16,064||Fin|
|5||University of Phoenix: online||13,881||Edu|
|11||University of Phoenix||8,081||Edu|
|12||Fidelity Brokerage Service: consumer service||6,395||Fin|
|17||Bank of America||5,471||Fin|
|18||Toyota autos: Corolla||5,257||Auto|
|19||Freetriple.com: credit report||5,024||Fin|
|20||Scottrade Stock Brokerage: consumer service||4,685||Fin|
|21||Charles Schwab: consumer services||4,285||Fin|
|22||NCAA March Madness on Demand||4,176||M/E|
|24||Capital One: VAR credit cards||3,895||Fin|
|25||TD Ameritrade Brokerage||3,786||Fin|
|27||TD Ameritrade Brokerage: consumer service||3,465||Fin|
|28||T. Rowe Price: consumer services||3,318||Fin|
|30||Capital One: No Hassle Miles Visa||3,240||Fin|
|31||Progressive Direct Auto Insurance||3,160||Fin|
|33||Verizon FIOS TV Cable Service||2,909||Tech|
|40||Dell: Inspiron computer||2,619||Ret|
|41||The Wall Street Journal||2,612||M/E|
|42||Intel: Centrino computer components||2,581||Tech|
|43||Norwegian Cruise Lines||2,558||T/H|
|47||Chevrolet autos: Malibu||2,373||Auto|
|49||Lifelock Identity Theft Prevention||2,324||Misc|
|Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality|
|View: Top 50 Internet Advertisers in February 2008|
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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