Top 50 Advertisers by Media Value in March 2008
Rankings of the top 50 Internet advertisers by media value in February 2008.
Rankings of the top 50 Internet advertisers by media value in February 2008.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
Top 50 Internet Advertisers by Media Value, March 2008 |
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---|---|---|---|
Position | Advertiser | Media Value ($000) |
Sector |
1 | Bank of America: consumer services | 21,634 | Fin |
2 | LendingTree.com | 16,669 | Fin |
3 | E-Trade Financial | 16,197 | Fin |
4 | Countrywide Home Loans: consumer services | 16,064 | Fin |
5 | University of Phoenix: online | 13,881 | Edu |
6 | Classmates Online | 11,867 | Misc |
7 | Sprint Wireless | 10,463 | Tech |
8 | Netflix | 10,158 | M/E |
9 | Verizon Wireless | 10,137 | Tech |
10 | Scottrade: online | 9,164 | Fin |
11 | University of Phoenix | 8,081 | Edu |
12 | Fidelity Brokerage Service: consumer service | 6,395 | Fin |
13 | AT&T Wireless | 6,368 | Tech |
14 | Verizon ISP | 6,000 | Tech |
15 | ShareBuilder.com | 5,793 | Fin |
16 | LowerMyBills.com | 5,656 | Fin |
17 | Bank of America | 5,471 | Fin |
18 | Toyota autos: Corolla | 5,257 | Auto |
19 | Freetriple.com: credit report | 5,024 | Fin |
20 | Scottrade Stock Brokerage: consumer service | 4,685 | Fin |
21 | Charles Schwab: consumer services | 4,285 | Fin |
22 | NCAA March Madness on Demand | 4,176 | M/E |
23 | Ameriprise Financial | 3,937 | Fin |
24 | Capital One: VAR credit cards | 3,895 | Fin |
25 | TD Ameritrade Brokerage | 3,786 | Fin |
26 | StubHub | 3,545 | Ret |
27 | TD Ameritrade Brokerage: consumer service | 3,465 | Fin |
28 | T. Rowe Price: consumer services | 3,318 | Fin |
29 | Best Buy | 3,288 | Ret |
30 | Capital One: No Hassle Miles Visa | 3,240 | Fin |
31 | Progressive Direct Auto Insurance | 3,160 | Fin |
32 | HP Printers | 2,945 | Tech |
33 | Verizon FIOS TV Cable Service | 2,909 | Tech |
34 | Amazon.com | 2,900 | Ret |
35 | Ask.com | 2,791 | M/E |
36 | McDonald’s | 2,752 | Misc |
37 | Hydroderm | 2,727 | CPG |
38 | Privacy Matters | 2,703 | Fin |
39 | Motley Fool | 2,622 | M/E |
40 | Dell: Inspiron computer | 2,619 | Ret |
41 | The Wall Street Journal | 2,612 | M/E |
42 | Intel: Centrino computer components | 2,581 | Tech |
43 | Norwegian Cruise Lines | 2,558 | T/H |
44 | eBay.com | 2,550 | Ret |
45 | Dunkin’ Donuts | 2,461 | Misc |
46 | Vonage | 2,417 | Tech |
47 | Chevrolet autos: Malibu | 2,373 | Auto |
48 | FRS | 2,337 | CPG |
49 | Lifelock Identity Theft Prevention | 2,324 | Misc |
50 | T-Mobile Wireless | 2,303 | Tech |
GRAND TOTAL | $284,541 | ||
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
View: Top 50 Internet Advertisers in February 2008 |
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.