Top 50 Advertisers by Media Value in March 2008

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
March 2008
Position Advertiser Media Value
($000)
Sector
1 Bank of America: consumer services 21,634 Fin
2 LendingTree.com 16,669 Fin
3 E-Trade Financial 16,197 Fin
4 Countrywide Home Loans: consumer services 16,064 Fin
5 University of Phoenix: online 13,881 Edu
6 Classmates Online 11,867 Misc
7 Sprint Wireless 10,463 Tech
8 Netflix 10,158 M/E
9 Verizon Wireless 10,137 Tech
10 Scottrade: online 9,164 Fin
11 University of Phoenix 8,081 Edu
12 Fidelity Brokerage Service: consumer service 6,395 Fin
13 AT&T Wireless 6,368 Tech
14 Verizon ISP 6,000 Tech
15 ShareBuilder.com 5,793 Fin
16 LowerMyBills.com 5,656 Fin
17 Bank of America 5,471 Fin
18 Toyota autos: Corolla 5,257 Auto
19 Freetriple.com: credit report 5,024 Fin
20 Scottrade Stock Brokerage: consumer service 4,685 Fin
21 Charles Schwab: consumer services 4,285 Fin
22 NCAA March Madness on Demand 4,176 M/E
23 Ameriprise Financial 3,937 Fin
24 Capital One: VAR credit cards 3,895 Fin
25 TD Ameritrade Brokerage 3,786 Fin
26 StubHub 3,545 Ret
27 TD Ameritrade Brokerage: consumer service 3,465 Fin
28 T. Rowe Price: consumer services 3,318 Fin
29 Best Buy 3,288 Ret
30 Capital One: No Hassle Miles Visa 3,240 Fin
31 Progressive Direct Auto Insurance 3,160 Fin
32 HP Printers 2,945 Tech
33 Verizon FIOS TV Cable Service 2,909 Tech
34 Amazon.com 2,900 Ret
35 Ask.com 2,791 M/E
36 McDonald’s 2,752 Misc
37 Hydroderm 2,727 CPG
38 Privacy Matters 2,703 Fin
39 Motley Fool 2,622 M/E
40 Dell: Inspiron computer 2,619 Ret
41 The Wall Street Journal 2,612 M/E
42 Intel: Centrino computer components 2,581 Tech
43 Norwegian Cruise Lines 2,558 T/H
44 eBay.com 2,550 Ret
45 Dunkin’ Donuts 2,461 Misc
46 Vonage 2,417 Tech
47 Chevrolet autos: Malibu 2,373 Auto
48 FRS 2,337 CPG
49 Lifelock Identity Theft Prevention 2,324 Misc
50 T-Mobile Wireless 2,303 Tech
GRAND TOTAL $284,541
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
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View: Top 50 Internet Advertisers in February 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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