Top 50 Advertisers by Media Value in May, 2006

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.


Top 50 Internet Advertisers by Media Value,
May 2006
Position Advertiser Media Value
($000)
Sector
1 Vonage 16,125 Tech
2 Dollar Rent A Car 11,812 T/H
3 University of Phoenix Online 10,289 Edu
4 Netflix 8,968 M/E
5 Fidelity Investments 8,818 Fin
6 Monster 8,731 Class
7 Scottrade 8,507 Fin
8 Classmates.com 8,201 Misc
9 Forex Capital Markets (FXCM.com) 7,527 Fin
10 Ameritrade 6,536 Fin
11 Dell Dimension Computers 5,939 Tech
12 Verizon Wireless 5,832 Tech
13 Victoria’s Secret 5,465 Ret
14 Cingular Wireless 5,397 Tech
15 HomePages 5,314 Class
16 Dell VAR Computers 5,297 Tech
17 Discover Card 5,041 Fin
18 HP Printers 4,978 Tech
19 Thrifty Car Rental 4,769 T/H
20 NexTag Serivces 4,484 Misc
21 VacationsToGo.com 4,445 T/H
22 LendingTree 4,409 Fin
23 E*Trade Financial 4,377 Fin
24 Amazon.com 4,284 Ret
25 ProFlowers 4,236 Ret
26 Dice 4,066 Class
27 Charles Schwab 3,687 Fin
28 FreeCreditReport.com 3,686 Fin
29 Ameritrade Apex 3,551 Fin
30 Wal-Mart 3,422 Ret
31 Target.com 3,421 Ret
32 Hertz 3,409 T/H
33 ShareBuilder 3,313 Fin
34 T-Mobile Wireless 3,308 Tech
35 Bank of America 3,226 Fin
36 Jose Cuervo Tequila 2,999 Ret
37 Comstock 2,991 Misc
38 Mensfacts.com 2,983 M/E
39 PlanetOut.com 2,966 M/E
40 RealArcade Games 2,901 M/E
41 State Farm Insurance 2,849 Fin
42 HP VAR Computers 2,753 Tech
43 LowerMyBills.com 2,722 Fin
44 MLB.TV 2,699 M/E
45 eDiets.com 2,633 H/F
46 CyberTrader 2,596 Fin
47 Superpages.com 2,588 Ret
48 LoanWeb 2,473 Fin
49 1-800-Flowers.com 2,413 Ret
50 Circuit City 2,307 Ret
GRAND TOTAL $245,743
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in April, 2006

Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.

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