Top 50 Advertisers by Media Value in May, 2007

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.


Top 50 Internet Advertisers by Media Value,
May 2007
Position Advertiser Media Value
($000)
Sector
1 LendingTree 23,182 Fin
2 University of Phoenix Online 17,119 Edu
3 Classmates Online 12,411 Misc
4 Verizon Wireless 11,970 Tech
5 E-Trade Financial 11,261 Fin
6 LowerMyBills.com 9,992 Fin
7 Fidelity Brokerage Services: consumer services 9,404 Fin
8 Monster 8,424 Class
9 Scottrade: consumer services 8,410 Fin
10 eBay 8,173 Ret
11 TD Ameritrade 8,061 Fin
12 Privacy Matters 123 7,885 Fin
13 Netflix 7,436 Ret
14 1-800-Flowers.com 7,123 Ret
15 Countrywide Home Loans: consumer services 5,493 Fin
16 Verizon ISP 5,162 Tech
17 Sprint Wireless 5,147 Tech
18 ForexCaptial Markets LLC (FXCM.com) 4,224 Fin
19 Bank of America: consumer services 3,937 Fin
20 Capital One Services 3,871 Fin
21 Stubhub 3,816 Ret
22 E-Trade Financial: consumer services 3,621 Fin
23 Blockbuster.com 3,512 Ret
24 Buena Vista: Pirates of the Caribbean: At World’s End 3,316 M/E
25 VictoriasSecret.com 3,223 Ret
26 Charles Schwab: consumer services 3,143 Fin
27 T-Mobile Wireless 3,087 Tech
28 Vonage 3,064 Tech
29 Sleepys Mattress Store 3,018 Ret
30 BestBuy.com 3,006 Ret
31 Scottrade Elite 2,996 Fin
32 Ask.com 2,968 M/E
33 ClassesUSA 2,935 Edu
34 CircuitCity.com 2,916 Ret
35 Scottrade 2,771 Fin
36 Cingular Wireless 2,760 Ret
37 Quicken Loans: consumer services 2,686 Fin
38 Mercury Trucks: Mariner 2,642 Auto
39 Wachovia Bank 2,550 Fin
40 ConsumerInfo.com 2,491 Misc
41 Ford Trucks: Edge 2,453 Auto
42 Blackberry 2,371 Tech
43 Reunion.com 2,363 Class
44 McDonalds 2,287 Misc
45 University of Phoenix 2,201 Edu
46 Jameson Irish Whiskey 2,176 Misc
47 Chilis Grill and Bar 2,046 Misc
48 IAC Search & Media Zwinky 2,030 Tech
49 Forex.com Investment Services 2,011 Fin
50 Yellowpages.com 1,994 Class
GRAND TOTAL $261,134
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in April 2007

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, and the like.

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