Top 50 Advertisers by Media Value in May 2008
Rankings of the top 50 Internet advertisers by media value in May 2008.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, May 2008 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | Countrywide Home Loans: consumer services | 49,441.3 | Fin |
| 2 | University of Phoenix: online | 15,101.2 | Edu |
| 3 | Verizon Wireless | 14,347.6 | Tech |
| 4 | Lendingtree.com | 14,193.5 | Fin |
| 5 | Classmates Online | 12,083.7 | Misc |
| 6 | E-Trade Financial | 11,863.8 | Fin |
| 7 | Scottrade: online | 10,963.7 | Fin |
| 8 | Scottrade Stock Brokerage: consumer services | 9,516.3 | Fin |
| 9 | Netflix | 9,203.0 | M/E |
| 10 | Universal Orlando Resort | 8,549.3 | T/H |
| 11 | Fidelity Brokerage Service: consumer services | 6,292.5 | Fin |
| 12 | AT&T Wireless | 5,938.0 | Tech |
| 13 | Best Buy | 5,702.0 | Ret |
| 14 | Lawn Doctor | 5,502.3 | Misc |
| 15 | Ameriprise Financial | 5,115.2 | Fin |
| 16 | Quiz Rocket | 4,910.5 | M/E |
| 17 | University of Phoenix | 4,720.7 | Edu |
| 18 | LowerMyBills.com | 4,639.7 | Fin |
| 19 | TD Ameritrade Brokerage | 4,374.3 | Fin |
| 20 | Pogo.com | 4,303.7 | M/E |
| 21 | TD Ameritrade Brokerage: consumer services | 4,102.0 | Fin |
| 22 | WebMD | 3,981.3 | H/F |
| 23 | ShareBuilder.com | 3,901.0 | Fin |
| 24 | Yahoo Mail | 3,869.9 | M/E |
| 25 | NexTag | 3,787.2 | Misc |
| 26 | Ford autos & trucks: corporate promotion | 3,601.2 | Auto |
| 27 | StubHub | 3,192.4 | Ret |
| 28 | Live Search | 3,160.8 | M/E |
| 29 | Overstock.com | 2,965.0 | Ret |
| 30 | National Foundation for Credit Counseling | 2,957.3 | Fin |
| 31 | Dodge autos: Journey | 2,950.3 | Auto |
| 32 | Amazon.com | 2,846.7 | Ret |
| 33 | Motley Fool | 2,837.7 | M/E |
| 34 | Best Buy: online | 2,837.6 | Ret |
| 35 | nowU | 2,801.0 | Fin |
| 36 | RateMarketplace.com | 2,743.0 | Fin |
| 37 | Freetriplescore.com | 2,733.3 | Fin |
| 38 | Bank of America: consumer services | 2,731.9 | Fin |
| 39 | VacationsToGo.com | 2,686.3 | T/H |
| 40 | XM Satellite Radio | 2,616.9 | M/E |
| 41 | Sprint Wireless | 2,537.5 | Tech |
| 42 | Nationwide | 2,513.6 | Fin |
| 43 | Charles Schwab: consumer services | 2,443.2 | Fin |
| 44 | Equifax | 2,434.3 | Fin |
| 45 | The Wall Street Journal | 2,406.6 | M/E |
| 46 | Norwegian Cruise Lines | 2,366.8 | T/H |
| 47 | Ask.com | 2,349.1 | M/E |
| 48 | Southwest Airlines | 2,335.2 | T/H |
| 49 | Vonage | 2,315.0 | Tech |
| 50 | E-Trade Financial: consumer services | 2,290.9 | Fin |
| GRAND TOTAL | $294,057 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in March 2008 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
