Top 50 Advertisers by Media Value in May 2008

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
May 2008
Position Advertiser Media Value
($000)
Sector
1 Countrywide Home Loans: consumer services 49,441.3 Fin
2 University of Phoenix: online 15,101.2 Edu
3 Verizon Wireless 14,347.6 Tech
4 Lendingtree.com 14,193.5 Fin
5 Classmates Online 12,083.7 Misc
6 E-Trade Financial 11,863.8 Fin
7 Scottrade: online 10,963.7 Fin
8 Scottrade Stock Brokerage: consumer services 9,516.3 Fin
9 Netflix 9,203.0 M/E
10 Universal Orlando Resort 8,549.3 T/H
11 Fidelity Brokerage Service: consumer services 6,292.5 Fin
12 AT&T Wireless 5,938.0 Tech
13 Best Buy 5,702.0 Ret
14 Lawn Doctor 5,502.3 Misc
15 Ameriprise Financial 5,115.2 Fin
16 Quiz Rocket 4,910.5 M/E
17 University of Phoenix 4,720.7 Edu
18 LowerMyBills.com 4,639.7 Fin
19 TD Ameritrade Brokerage 4,374.3 Fin
20 Pogo.com 4,303.7 M/E
21 TD Ameritrade Brokerage: consumer services 4,102.0 Fin
22 WebMD 3,981.3 H/F
23 ShareBuilder.com 3,901.0 Fin
24 Yahoo Mail 3,869.9 M/E
25 NexTag 3,787.2 Misc
26 Ford autos & trucks: corporate promotion 3,601.2 Auto
27 StubHub 3,192.4 Ret
28 Live Search 3,160.8 M/E
29 Overstock.com 2,965.0 Ret
30 National Foundation for Credit Counseling 2,957.3 Fin
31 Dodge autos: Journey 2,950.3 Auto
32 Amazon.com 2,846.7 Ret
33 Motley Fool 2,837.7 M/E
34 Best Buy: online 2,837.6 Ret
35 nowU 2,801.0 Fin
36 RateMarketplace.com 2,743.0 Fin
37 Freetriplescore.com 2,733.3 Fin
38 Bank of America: consumer services 2,731.9 Fin
39 VacationsToGo.com 2,686.3 T/H
40 XM Satellite Radio 2,616.9 M/E
41 Sprint Wireless 2,537.5 Tech
42 Nationwide 2,513.6 Fin
43 Charles Schwab: consumer services 2,443.2 Fin
44 Equifax 2,434.3 Fin
45 The Wall Street Journal 2,406.6 M/E
46 Norwegian Cruise Lines 2,366.8 T/H
47 Ask.com 2,349.1 M/E
48 Southwest Airlines 2,335.2 T/H
49 Vonage 2,315.0 Tech
50 E-Trade Financial: consumer services 2,290.9 Fin
GRAND TOTAL $294,057
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in March 2008

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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