Top 50 Advertisers by Media Value in November, 2006

Top Internet advertisers by media value. The data are provided by TNS Media Intelligence.


Top 50 Internet Advertisers by Media Value,
November 2006
Position Advertiser Media Value
($000)
Sector
1 NexTag Services 11,636 Misc
2 Cingular Wireless Service 10,122 Tech
3 LendingTree.com 7,613.5 Fin
4 Fidelity Brokerage 7,589.0 Fin
5 E*Trade Financial Online 7,424.9 Fin
6 eBay.com 7,154.3 Ret
7 University of Phoenix Online 7,117.4 Edu
8 Netflix 7,020.6 M/E
9 Vonage 6,658.3 Tech
10 Classmates.com 6,492.5 Misc
11 Monster 6,349.6 Class
12 LowerMyBills.com 6,296.7 Fin
13 Verizon Wireless 5,792.6 Tech
14 Circuit City 5,779.3 Ret
15 Dice.com 5,470.4 Class
16 BestBuy.com 5,083.7 Ret
17 Victoria’s Secret 4,881.1 Ret
18 Sears 4,801.8 Ret
19 Sears Department – Misc. 4,694.7 Ret.
20 Scottrade Consumer Services 4,340.7 Fin
21 E*Trade Financial 3,716.1 Fin
22 Ford Auto & Truck 3,668.8 Ret
23 Capital One 3,597.4 Fin
24 Countrywide Home Loans 3,543.6 Fin
25 Blockbuster Online 3,524.3 M/E
26 TD Ameritrade 3,470.3 Fin
27 Scottrade Online 3,444.7 Fin
28 Discover 3,254.5 Fin
29 T-Mobile Wireless 3,130.1 Tech
30 HomePages.com Realty 3,104.3 Class
31 Dodge Trucks Nitro 3,094.5 Ret
32 Coca-Cola 3,082.4 Ret
33 Stubhub.com 3,052.9 Ret
34 Bank of America 2,999.5 Fin
35 ING Direct Bank Consumer Services 2,782.7 Fin
36 Dell VAR Computers 2,763.9 Tech
37 RateMarketplace 2,742.6 Fin
38 Chevrolet Trucks Silverado 2,667.5 Ret
39 Amazon.com 2,633.7 Ret
40 Sprint Wireless 2,535.8 Tech
41 Honda Trucks CR-V 2,438.2 Ret
42 MasterCard 2,438.0 Fin
43 American Express 2,427.2 Tech
44 AT&T Corp. 2,367.9 Tech
45 Rhapsody.com 2,349.3 Date
46 Dollar Rent A Car Online 2,340.1 T/H
47 Palm Treo TripKit 2,280.7 Tech
48 Sony: “Casino Royale” 2,235.4 M/E
49 Horchow Store 2,221.7 Ret
50 Privacy Matters 2,220.4 Fin.
GRAND TOTAL $218,447.6
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in October, 2006

Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.

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