Top 50 Advertisers by Media Value in November, 2007

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.


Top 50 Internet Advertisers by Media Value,
November 2007
Position Advertiser Media Value
($000)
Sector
1 E-Trade Financial 16,421 Fin
2 LendingTre 13,659 Fin
3 Fidelity Brokerage Services: consumer service 13,522 Fin
4 Verizon ISP 9,424 Tech
5 University of Phoenix Online 8,664 Edu
6 Verizon Wireless 8,233 Tech
7 LowerMyBills.com 7,722 Fin
8 Scottrade: consumer services 6,800 Fin
9 Morningstar.net 6,200 Fin
10 Bank of America: consumer services 5,999 Fin
11 Privacy Matters Services 5,866 Fin
12 Classmates Online 5,770 Misc
13 State Farm Auto Insurance 5,621 Fin
14 ING Direct 5,399 Fin
15 BestBuy 5,148 Ret
16 Charles Schwab: consumer services 4,941 Fin
17 Target: disc electronics 4,937 Ret
18 Dice 4,897 Class
19 Chevrolet Autos: Malibu 4,635 Auto
20 University of Phoenix 4,378 Edu
21 Ebay 3,993 Auto
22 LasikPlus Laser Center 3,898 H/F
23 Pogo.com 3,756 M/E
24 Target: disc misc 3,755 Ret
25 LasikPlus Vision Center 3,646 H/F
26 Delta Airlines 3,571 T/H
27 True 3,560 Date
28 Monster.ca 3,486 Class
29 Infiniti Autos: M Series 3,367 Auto
30 Progressive Car Insurance 3,296 Fin
31 Progressive Direct 3,281 Fin
32 Dell: Inspiron computer 3,187 Tech
33 AT&T Wireless 3,186 Tech
34 BlackBerry Handheld Computer 3,160 Tech
35 Philips TV 3,120 Tech
36 Chevrolet: autos and trucks 3,114 Auto
37 MyCokeRewards 2,903 Misc
38 Wal-Mart: disc electronics 2,892 Ret
39 Holiday Inn Express 2,815 T/H
40 Freecreditreport.com 2,771 Fin
41 Saturn: Astra 2,763 Auto
42 Scottrade Online 2,729 Fin
43 Circuit City 2,696 Ret
44 E-Trade Financial: consumer services 2,694 Fin
45 McDonald’s 2,619 Misc
46 American Express 2,602 Fin
47 T-Mobile Wireless 2,565 Tech
48 Capital One: VAR credit cards 2,555 Fin
49 Sears: misc 2,537 Ret
50 The Wall Street Journal 2,516 M/E
GRAND TOTAL $241,262
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in October 2007

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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