Top 50 Advertisers by Media Value in October, 2006

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value,
October, 2006
Position Advertiser Media Value
($000)
Sector
1 NexTag Services 15,889 Misc
2 E*Trade Financial 9,945 Fin
3 University of Phoenix Online 9,018 Edu
4 Monster 7,958 Class
5 TD Ameritrade 7,629 Fin
6 Dice.com 7,464 Class
7 Netflix 7,207 M/E
8 Lendingtree.com 7,072 Fin
9 Classmates.com 7,011 Misc
10 eBay.com 6,524 Ret
11 Verizon Wireless 6,419 Tech
12 LowerMyBills.com 6,180 Fin
13 Fidelity Brokerage 6,116 Fin
14 Scottrade Consumer Services 5,846 Fin
15 Vonage 5,807 Tech
16 Cingular Wireless 5,158 Tech
17 Dell VAR Computers 4,943 Tech
18 Scottrade Online 4,854 Fin
19 Forex Capital Markets (Fxcm.com) 4,835 Fin
20 Victoria’s Secret 4,675 Ret
21 Dell Inspiron Computers 4,536 Tech
22 Charles Schwab 4,486 Fin
23 Countrywide Home Loans 4,454 Fin
24 Dollar Rent A Car Online 4,142 T/H
25 Circuit City 3,995 Ret
26 HomePages 3,896 Class
27 Fidelity Investments 3,798 Fin
28 Bank of America 3,097 Fin
29 Honda trucks CR-V 3,070 Ret
30 Ing Direct Bank Consumer Services 2,985 Fin
31 Amazon.com 2,920 Ret
32 Leapfrog 2,896 Ret
33 Capital One 2,785 Fin
34 Stubhub.com 2,754 Ret
35 T-Mobile Wireless 2,627 Tech
36 Palmone Treo Tripkit 2,571 Tech
37 Gametap.com 2,550 M/E
38 Ratemarketplace.com 2,499 Fin
39 Wal-Mart 2,379 Ret
40 Wirefly Wireless 2,374 Tech
41 Chevrolet Trucks Silverado 2,364 Ret
42 BestBuy.com 2,323 Ret
43 Overstock.com 2,292 Ret
44 Match.com 2,254 Date
45 Nissan Autos Sentra 2,241 Ret
46 Nutrisystem.com 2,216 H/F
47 PlanetOut.com 2,212 M/E
48 HP printers 2,088 Tech
49 State Farm Insurance 2,068 Fin
50 Comstock 2,064 Misc
GRAND TOTAL $227,488
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in September, 2006

Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.

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