Top 50 Advertisers by Media Value in October, 2007

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.


Top 50 Internet Advertisers by Media Value,
October 2007
Position Advertiser Media Value
($000)
Sector
1 LendingTree 29,480 Fin
2 E-Trade Financial 14,214 Fin
3 Dell: Inspiron computer 13,308 Ret
4 AT&T Wireless 12,851 Tech
5 University of Phoenix Online 11,678 Edu
6 Fidelity Brokerage Services: consumer services 11,515 Fin
7 Verizon Wireless 8,391 Tech
8 Privacy Matters Services 6,927 Fin
9 TD Ameritrade 6,681 Fin
10 Classmates Online 6,417 Misc
11 Morningstar.net 6,107 Fin
12 Scottrade: consumer services 5,794 Fin
13 Netflix 5,665 M/E
14 Sprint Wireless 5,455 Tech
15 Pogo.com 5,321 M/E
16 Monster 5,179 Class
17 LowerMyBills.com 4,866 Fin
18 Dice 4,810 Class
19 eBay 4,784 Ret
20 Charles Schwab: consumer services 4,776 Fin
21 Chevrolet: autos and trucks 4,559 Auto
22 BestBuy 4,381 Ret
23 Capital One: consumer services 4,236 Fin
24 University of Phoenix 4,167 Edu
25 Bank of America: consumer services 4,104 Fin
26 Scottrade Online 4,014 Fin
27 Countrywide Home Loans: consumer services 3,960 Fin
28 StubHub 3,918 Ret
29 Dollar Rent-a-car Online 3,879 Auto
30 Progressive Direct 3,713 Fin
31 Verizon ISP 3,694 Tech
32 Sharebuilder.com 3,562 Fin
33 Wall Street Journal 3,410 M/E
34 Monster.ca 3,092 Class
35 TD Ameritrade: consumer services 3,029 Fin
36 Dell: Vostro computer 2,689 Ret
37 True.com Dating Service Online 2,676 Date
38 State Farm Auto Insurance 2,659 Fin
39 Vacations to Go 2,643 T/H
40 Ford Trucks: F-Series 2,582 Auto
41 Sony Blu-ray Rewritable Disc Drive 2,536 Tech
42 ITunes 2,340 Ret
43 Target: disc misc 2,308 Ret
44 MyCokeRewards 2,262 Misc
45 Nextag Services 2,219 Misc
46 CircuitCity.com 2,203 Ret
47 ForexCaptial Markets LLC (FXCM.com) 2,202 Fin
48 E-Trade Financial: consumer services 2,201 Fin
49 Motley Fool Online 2,156 Fin
50 McDonald’s 2,150 Misc
GRAND TOTAL $267,760
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in August 2007

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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