Top 50 Advertisers by Media Value in October, 2007
Rankings of the top 50 Internet advertisers by media value in October 2007.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, October 2007 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | LendingTree | 29,480 | Fin |
| 2 | E-Trade Financial | 14,214 | Fin |
| 3 | Dell: Inspiron computer | 13,308 | Ret |
| 4 | AT&T Wireless | 12,851 | Tech |
| 5 | University of Phoenix Online | 11,678 | Edu |
| 6 | Fidelity Brokerage Services: consumer services | 11,515 | Fin |
| 7 | Verizon Wireless | 8,391 | Tech |
| 8 | Privacy Matters Services | 6,927 | Fin |
| 9 | TD Ameritrade | 6,681 | Fin |
| 10 | Classmates Online | 6,417 | Misc |
| 11 | Morningstar.net | 6,107 | Fin |
| 12 | Scottrade: consumer services | 5,794 | Fin |
| 13 | Netflix | 5,665 | M/E |
| 14 | Sprint Wireless | 5,455 | Tech |
| 15 | Pogo.com | 5,321 | M/E |
| 16 | Monster | 5,179 | Class |
| 17 | LowerMyBills.com | 4,866 | Fin |
| 18 | Dice | 4,810 | Class |
| 19 | eBay | 4,784 | Ret |
| 20 | Charles Schwab: consumer services | 4,776 | Fin |
| 21 | Chevrolet: autos and trucks | 4,559 | Auto |
| 22 | BestBuy | 4,381 | Ret |
| 23 | Capital One: consumer services | 4,236 | Fin |
| 24 | University of Phoenix | 4,167 | Edu |
| 25 | Bank of America: consumer services | 4,104 | Fin |
| 26 | Scottrade Online | 4,014 | Fin |
| 27 | Countrywide Home Loans: consumer services | 3,960 | Fin |
| 28 | StubHub | 3,918 | Ret |
| 29 | Dollar Rent-a-car Online | 3,879 | Auto |
| 30 | Progressive Direct | 3,713 | Fin |
| 31 | Verizon ISP | 3,694 | Tech |
| 32 | Sharebuilder.com | 3,562 | Fin |
| 33 | Wall Street Journal | 3,410 | M/E |
| 34 | Monster.ca | 3,092 | Class |
| 35 | TD Ameritrade: consumer services | 3,029 | Fin |
| 36 | Dell: Vostro computer | 2,689 | Ret |
| 37 | True.com Dating Service Online | 2,676 | Date |
| 38 | State Farm Auto Insurance | 2,659 | Fin |
| 39 | Vacations to Go | 2,643 | T/H |
| 40 | Ford Trucks: F-Series | 2,582 | Auto |
| 41 | Sony Blu-ray Rewritable Disc Drive | 2,536 | Tech |
| 42 | ITunes | 2,340 | Ret |
| 43 | Target: disc misc | 2,308 | Ret |
| 44 | MyCokeRewards | 2,262 | Misc |
| 45 | Nextag Services | 2,219 | Misc |
| 46 | CircuitCity.com | 2,203 | Ret |
| 47 | ForexCaptial Markets LLC (FXCM.com) | 2,202 | Fin |
| 48 | E-Trade Financial: consumer services | 2,201 | Fin |
| 49 | Motley Fool Online | 2,156 | Fin |
| 50 | McDonald’s | 2,150 | Misc |
| GRAND TOTAL | $267,760 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in August 2007 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
