StatsAd Industry MetricsTop 50 Advertisers by Media Value in September, 2006

Top 50 Advertisers by Media Value in September, 2006

Top 50 Advertisers by Media Value in September, 2006

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Top 50 Internet Advertisers by Media Value
September 2006
Position Advertiser Media Value
($000)
Sector
1 NexTag Serivces 15,050 Misc
2 Netflix 10,801 M/E
3 Monster 10,152 Class
4 Verizon Wireless 9,974 Tech
5 Lendingtree.com 9,849 Fin
6 LowerMyBills.com 8,985 Fin
7 University of Phoenix Online 8,953 Edu
8 E*Trade Financial 8,827 Fin
9 Vonage 7,804 Tech
10 Dell VAR Computers 7,511 Tech
11 Cingular Wireless 6,515 Tech
12 Ameritrade Online 6,109 Fin
13 Fidelity Investments 5,684 Fin
14 HSBC Bank 5,630 Fin
15 Classmates.com 5,494 Misc
16 Scottrade Consumer Service 5,339 Fin
17 Charles Schwab 4,817 Fin
18 eBay Express 4,771 Ret
19 McDonald’s Restaurant 4,237 T/H
20 Scottrade Online 4,041 Fin
21 Dice.com 3,954 Class
22 Discover Card 3,849 Fin
23 Privacy Matters Services 3,806 Mics
24 Capital One 3,758 Fin
25 Circuit City 3,632 Ret
26 HomePages 3,510 Class
27 Forex Capital Markets (FXCM.com) 3,483 Fin
28 Victoria’s Secret 3,296 Ret
29 Countrywide Home Loans 3,234 Fin
30 Bank of America 3,202 Fin
31 Amazon.com 3,088 Ret
32 Best Buy 3,085 Ret
33 Freecreditreport.com 2,916 Fin
34 Ancestry.com 2,904 Misc
35 Fidelity Investments 2,671 Fin
36 Ink2all.com 2,644 Ret
37 PlanetOut.com 2,503 M/E
38 HP Printers 2,385 Tech
39 Four Points Hotels 2,380 T/H
40 Tickle by Emode 2,379 Date
41 Compass Bank Online 2,345 Fin
42 TD Ameritrade Consumer Service 2,283 Fin
43 Dollar Rent A Car Online 2,273 T/H
44 GM.com 2,252 Auto
45 Perfectmatch.com 2,173 Date
46 University of Phoenix 2,088 Edu
47 Gametap.com 2,036 Ent
48 Jeep Vehicles Compass 2,003 Auto
49 Match.com 1,994 Date
50 eBay.com 1,965 Misc
GRAND TOTAL $234,634
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
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View: Top 50 Internet Advertisers in August 2006

Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.

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