Top 50 Advertisers by Media Value in September, 2007

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.


Top 50 Internet Advertisers by Media Value,
September 2007
Position Advertiser Media Value
($000)
Sector
1 LendingTree 29,377 Fin
2 E-Trade Financial 14,945 Fin
3 Fidelity Brokerage Services: consumer services 10,910 Fin
4 Sprint Wireless 10,211 Tech
5 University of Phoenix Online 9,560 Edu
6 TD Ameritrade 9,154 Fin
7 Netflix 8,828 M/E
8 University of Phoenix 8,457 Edu
9 Privacy Matters Services 8,438 Fin
10 AT&T Wireless 7,763 Tech
11 LowerMyBills.com 7,727 Fin
12 Classmates Online 7,155 Misc
13 Pogo.com 6,302 M/E
14 Verizon Wireless 6,105 Tech
15 eBay 6,084 Ret
16 Dell: Inspiron computer 5,793 Ret
17 Norwegian Cruises 5,759 T/H
18 Scottrade: consumer services 5,500 Fin
19 Monster 4,990 Class
20 Charles Schwab: consumer services 4,869 Fin
21 StubHub 4,495 Ret
22 Countrywide Home Loans: consumer services 4,486 Fin
23 Bank of America: consumer services 4,421 Fin
24 Verizon ISP 4,269 Tech
25 Progressive Direct 4,168 Fin
26 BestBuy 4,101 Ret
27 BestBuy.com 3,882 Ret
28 Dice 3,747 Class
29 Chevrolet: autos and trucks 3,661 Auto
30 Wall Street Journal 3,619 M/E
31 Sharebuilder.com 3,472 Fin
32 Morningstar.net 3,457 Fin
33 Scottrade: consumer services 3,413 Ret
34 NBC 3,380 M/E
35 Match.com 3,268 Class
36 ESPN 3,257 M/E
37 Capital One: consumer services 3,113 Fin
38 ForexCaptial Markets LLC (FXCM.com) 2,911 M/E
39 Ford: autos and trucks 2,825 Auto
40 Drugstore.com 2,818 Ret
41 Glucerna Cereal 2,787 H/F
42 AT&T blue room 2,758 Ret
43 Vacations to Go 2,562 T/H
44 CircuitCity.com 2,529 Ret
45 Comcast ISP 2,522 Tech
46 Coolsavings.com 2,474 Misc
47 Nationwide Auto Insurance 2,415 Fin
48 ABC 2,352 M/E
49 Sephora 2,293 Ret
50 Chevrolet Trucks: Silverado 2,146 Auto
GRAND TOTAL $275,527
Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in August 2007

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, and the like.

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