Top 50 Advertisers by Media Value in September 2008
Rankings of the top 50 Internet advertisers by media value in September 2008.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, September 2008 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | Scottrade: online | 18,384.7 | Fin |
| 2 | Classmates.com | 13,803.9 | Misc |
| 3 | Obama for Presdient | 12,174.3 | Misc |
| 4 | UPS: domestic and international | 9,782.5 | Misc |
| 5 | Scottrade Stock Brokerage: consumer services | 9,778.8 | Fin |
| 6 | Purina Beneful: prepared meals | 8,255.4 | CPG |
| 7 | TD Ameritrade Brokerage | 7,867.3 | Fin |
| 8 | Netflix | 7,619.1 | M/E |
| 9 | Lendingtree.com | 7,563.3 | Fin |
| 10 | Verizon Wireless | 7,045.7 | Tech |
| 11 | E-Trade Financial | 7,037.8 | Fin |
| 12 | AT&T Wireless | 6,925.0 | Tech |
| 13 | TD Ameritrade Brokerage: consumer service | 6,755.6 | Fin |
| 14 | HomePages.com | 12,421.3 | Class |
| 15 | Sprint Wireless | 5,973.8 | Tech |
| 16 | Target.com | 5,890.8 | Ret |
| 17 | Monster.com | 5,351.1 | Class |
| 18 | E-Trade Financial: consumer services | 5,099.0 | Fin |
| 19 | Pogo.com | 4,870.0 | M/E |
| 20 | E-Trade Securities LLC: corporate promotion | 4,864.0 | Fin |
| 21 | ShareBuilder.com | 4,489.9 | Fin |
| 22 | Nasonex | 4,471.1 | H/F |
| 23 | Capital One: Orbitz personal credit card | 4,323.0 | Fin |
| 24 | University of Phoenix: online | 4,117.4 | Edu |
| 25 | Amazon.com | 4,052.4 | Ret |
| 26 | Verizon FiOS: TV cable service | 3,950.7 | Tech |
| 27 | T-Mobile Int’l: recruitment | 3,738.9 | Tech |
| 28 | Dodge Journey: domestic crossover utility vehicle | 3,722.8 | Auto |
| 29 | Ford Flex: domestic crossover utility vehicle | 3,595.6 | Auto |
| 30 | Wall Street Journal Newspaper: online | 3,545.6 | M/E |
| 31 | LowerMyBills.com | 3,489.5 | Fin |
| 32 | WebMD | 3,384.2 | H/F |
| 33 | Quicken Loans: consumer services | 3,360.4 | Fin |
| 34 | Norwegian Cruise Lines | 3,323.4 | T/H |
| 35 | Motley Fool | 3,299.4 | M/E |
| 36 | Best Buy | 3,128.2 | Ret |
| 37 | Coolsavings.com | 2,960.1 | Class |
| 38 | Blockbuster | 2,803.2 | Ret |
| 39 | Chevrolet | 2,783.5 | Auto |
| 40 | Fidelity Brokerage Services: consumer services | 2,720.5 | Fin |
| 41 | Bank of America: free consumer checking | 2,623.7 | Fin |
| 42 | Coca-Cola | 2,617.1 | CPG |
| 43 | T-Rowe Price: consumer services | 2,520.9 | Fin |
| 44 | Lowes Building Supply Store | 2,481.7 | Ret |
| 45 | AOL Autos | 2,467.6 | Auto |
| 46 | AOL Travel | 2,463.4 | T/H |
| 47 | TradeKing Broker | 2,357.3 | Fin |
| 48 | FXCM.com | 2,337.5 | Fin |
| 49 | Fisher Investments: consumer services | 2,328.3 | Fin |
| 50 | Health.com | 2,238.6 | H/F |
| GRAND TOTAL | $263,158 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in August 2008 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
