Top 50 Internet Advertisers by Media Value, August 2009

The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.

Editor’s note: Media value estimated by TNS is based on rate card pricing and does not necessarily reflect true media costs.

Top 50 Internet Advertisers by Media Value,
August 2009
Position Advertiser Media Value
($000)
1 Scottrade: online 67,228.4
2 Scottrade Stock Brokerage: consumer services 32,918.0
3 TD Ameritrade Brokerage: consumer services 24,232.9
4 Sprint: wireless service 21,860.2
5 Lowermybills.com 17,481.7
6 FreeScore.com 16,773.8
7 Netflix.com 14,837.7
8 Verizon: wireless service 12,921.7
9 E Trade Financial: consumer services 12,754.1
10 Seroquel XR: bipolar depression Rx 11,419.6
11 E Trade Financial: online 11,368.3
12 AT&T : wireless service 10,523.7
13 University Of Phoenix 9,615.1
14 Volvo XC60: European crossover utility vehicle 7,640.8
15 K12 Virtual Public Schools: online 7,395.1
16 ClassesUSA.com Adult Education: online 7,189.3
17 Ad Council 5,842.6
18 Directbuy Showroom and Design Centre 5,840.4
19 Travelocity Travel SVC: online 5,506.9
20 Bank Of America Home Loans: consumer mortgage 5,090.6
21 ShareBuilder.com Investng 5,046.1
22 Classmates.com 4,515.8
23 Visa: personal credit card 4,345.3
24 Lowes Building Supply Store 4,169.0
25 Staples Office Supply 3,964.2
26 VacationToGo.com 3,789.1
27 AMP Energy 500: sponsored event 3,740.5
28 TD Ameritrade Brokerage: investment products & services 3,565.3
29 Best Western Hotels: online 3,504.7
30 Lendingtree.com Mortgage 3,478.9
31 Directbuy.com 3,310.9
32 Superpages.com 3,307.1
33 Verizon FIOS: ISP/phone/TV 3,279.9
34 Bank Of America: consumer banking services 3,161.4
35 Weight Watchers Online 3,036.4
36 Constant Contact Marketing 3,011.0
37 FindTheRightSchool.com 2,969.8
38 Viagra: impotence Rx 2,788.6
39 University of Phoenix: online 2,775.2
40 Chevrolet Malibu: domestic auto 2,722.2
41 Ford Taurus: domestic auto 2,697.6
42 StubHub.com 2,686.4
43 NexTag.com 2,529.3
44 Best Buy Electronics Store: consumer electronics 2,475.1
45 FreeCreditReport.com 2,416.7
46 Neiman Marcus: general 2,397.9
47 HSBC Direct Online Savings: consumer banking 2,337.7
48 Insidera.com 2,309.3
49 Degrees.info 2,237.9
50 Bank Of America Add It Up Cash Back: check card & personal credit card 2,226.1
GRAND TOTAL $403,236
TNS Media Intelligence logo
View: Top 50 Internet Advertisers in July 2009

Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.

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