Editor’s note: Media value estimated by TNS is based on rate card pricing and does not necessarily reflect true media costs.
|Top 50 Internet Advertisers by Media Value,
|2||Scottrade Stock Brokerage: consumer services||32,918.0|
|3||TD Ameritrade Brokerage: consumer services||24,232.9|
|4||Sprint: wireless service||21,860.2|
|8||Verizon: wireless service||12,921.7|
|9||E Trade Financial: consumer services||12,754.1|
|10||Seroquel XR: bipolar depression Rx||11,419.6|
|11||E Trade Financial: online||11,368.3|
|12||AT&T : wireless service||10,523.7|
|13||University Of Phoenix||9,615.1|
|14||Volvo XC60: European crossover utility vehicle||7,640.8|
|15||K12 Virtual Public Schools: online||7,395.1|
|16||ClassesUSA.com Adult Education: online||7,189.3|
|18||Directbuy Showroom and Design Centre||5,840.4|
|19||Travelocity Travel SVC: online||5,506.9|
|20||Bank Of America Home Loans: consumer mortgage||5,090.6|
|23||Visa: personal credit card||4,345.3|
|24||Lowes Building Supply Store||4,169.0|
|25||Staples Office Supply||3,964.2|
|27||AMP Energy 500: sponsored event||3,740.5|
|28||TD Ameritrade Brokerage: investment products & services||3,565.3|
|29||Best Western Hotels: online||3,504.7|
|33||Verizon FIOS: ISP/phone/TV||3,279.9|
|34||Bank Of America: consumer banking services||3,161.4|
|35||Weight Watchers Online||3,036.4|
|36||Constant Contact Marketing||3,011.0|
|38||Viagra: impotence Rx||2,788.6|
|39||University of Phoenix: online||2,775.2|
|40||Chevrolet Malibu: domestic auto||2,722.2|
|41||Ford Taurus: domestic auto||2,697.6|
|44||Best Buy Electronics Store: consumer electronics||2,475.1|
|46||Neiman Marcus: general||2,397.9|
|47||HSBC Direct Online Savings: consumer banking||2,337.7|
|50||Bank Of America Add It Up Cash Back: check card & personal credit card||2,226.1|
|View: Top 50 Internet Advertisers in July 2009|
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.
It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history.
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?
Black Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November 11 in China.