Editor’s note: Media value estimated by TNS is based on rate card pricing and does not necessarily reflect true media costs.
|Top 50 Internet Advertisers by Media Value,
|2||Scottrade Stock Brokerage: consumer services||32,918.0|
|3||TD Ameritrade Brokerage: consumer services||24,232.9|
|4||Sprint: wireless service||21,860.2|
|8||Verizon: wireless service||12,921.7|
|9||E Trade Financial: consumer services||12,754.1|
|10||Seroquel XR: bipolar depression Rx||11,419.6|
|11||E Trade Financial: online||11,368.3|
|12||AT&T : wireless service||10,523.7|
|13||University Of Phoenix||9,615.1|
|14||Volvo XC60: European crossover utility vehicle||7,640.8|
|15||K12 Virtual Public Schools: online||7,395.1|
|16||ClassesUSA.com Adult Education: online||7,189.3|
|18||Directbuy Showroom and Design Centre||5,840.4|
|19||Travelocity Travel SVC: online||5,506.9|
|20||Bank Of America Home Loans: consumer mortgage||5,090.6|
|23||Visa: personal credit card||4,345.3|
|24||Lowes Building Supply Store||4,169.0|
|25||Staples Office Supply||3,964.2|
|27||AMP Energy 500: sponsored event||3,740.5|
|28||TD Ameritrade Brokerage: investment products & services||3,565.3|
|29||Best Western Hotels: online||3,504.7|
|33||Verizon FIOS: ISP/phone/TV||3,279.9|
|34||Bank Of America: consumer banking services||3,161.4|
|35||Weight Watchers Online||3,036.4|
|36||Constant Contact Marketing||3,011.0|
|38||Viagra: impotence Rx||2,788.6|
|39||University of Phoenix: online||2,775.2|
|40||Chevrolet Malibu: domestic auto||2,722.2|
|41||Ford Taurus: domestic auto||2,697.6|
|44||Best Buy Electronics Store: consumer electronics||2,475.1|
|46||Neiman Marcus: general||2,397.9|
|47||HSBC Direct Online Savings: consumer banking||2,337.7|
|50||Bank Of America Add It Up Cash Back: check card & personal credit card||2,226.1|
|View: Top 50 Internet Advertisers in July 2009|
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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