The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
Editor’s note: Media value estimated by TNS is based on rate card pricing and does not necessarily reflect true media costs.
|Top 50 Internet Advertisers by Media Value,
|2||TD Ameritrade Brokerage: Consumer Services||22,311.1||Fin|
|4||Verizon: Consumer Wireless Service||15,224.7||Tech|
|5||E Trade Financial: Consumer Services||14,684.6||Fin|
|6||Sprint Wireless Service: Consumer Wireless Service||14,518.6||Tech|
|8||Scottrade Stock Brokerage: Consumer Services||14,009.0||Fin|
|10||E Trade Financial||11,429.1||Fin|
|12||AT&T: Consumer Wireless Service||8,129.3||Tech|
|13||University of Phoenix||7,644.0||Edu|
|15||ClassesUSA.com Adult Education||7,113.7||Edu|
|16||Directbuy Showroom and Design Centres||5,783.1||Ret|
|18||K12 Virtual Public Schools||5,383.4||Edu|
|19||Weight Watchers: Online||4,477.9||H/F|
|21||Seroquel XR: Bipolar Depression Rx||4,213.4||H/F|
|24||TD Ameritrade Brokerage||3,940.2||Fin|
|25||Bank Of America Home Loans||3,500.1||Fin|
|26||Lowes Building Supply Store||3,465.7||Ret|
|28||Harry Potter & The Half Blood Prince: Movie||3,433.5||M/E|
|30||Travelers: Auto Insurance||3,328.0||T/H|
|31||Monopoly, Oklahoma Centennial Edition||3,243.9||CPG|
|33||University Of Phoenix||3,109.5||Edu|
|35||Visa: Personal Credit Card||3,064.3||Fin|
|36||Identity Guard Service||3,054.6||Fin|
|39||Constant Contact Inc.||2,865.8||Misc|
|42||Best Western Hotels||2,750.2||T/H|
|45||Volvo XC60: European Crossover Utility Vehicle||2,556.4||Auto|
|49||Dell Studio XPS 16||2,401.1||Tech|
|50||Dodge Ram Pickup: Domestic Truck||2,392.5||Auto|
|Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality|
|View: Top 50 Internet Advertisers in June 2009|
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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