Nielsen and Net Ratings have teamed up to deliver detailed audience information on the Internet, and among the statistics they are keeping track of is the Web’s top advertisers. The rankings are based on audience measurement ages 2 and above who access the Internet at home. Nielsen//Net Ratings has also set up a home page for their service, located at http://www.nielsen-netratings.com.
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Total impressions and unduplicated audience size are based on banner ads meeting minimum sample criterion of 40 persons per unique banner.
The technology industry is lagging behind many other sectors when it comes to the proportion of women taking up entry level positions. ... read more
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more