Nielsen and Net Ratings have teamed up to deliver detailed audience information on the Internet, and among the statistics they are keeping track of is the Web’s top advertisers. The rankings are based on audience measurement ages 2 and above who access the Internet at home. Nielsen//Net Ratings has also set up a home page for their service, located at http://www.nielsen-netratings.com.
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Total impressions and unduplicated audience size are based on banner ads meeting minimum sample criterion of 40 persons per unique banner.
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