In the months of May and June, topics on mobile marketing began to gain momentum as columnists covered the mobile landscape in emerging markets and shared tips on building a mobile-optimized site.
Here are the popular columns on ClickZ.asia for both months as featured on ClickZ’s Facebook Page:
ClickZ.asia top columns in May 2012:
1. Mobile Marketing in Emerging Markets – What You Need to Know by Vikas Gulati
2. Interest vs. Social in Japan by Jeff Lippold
3. Future of TV by Pushkar Sane
4. The Next Big Thing in Local Mobile Marketing by Andy Chang
5. Europe and Asia: Email Marketing on Two Continents by Jonas Blanck
6. The New Age of Data Marketing by Matt Harty
7. Dissecting the Social Media ‘Like’ by Brandon Cheung
8. The Mobile Way Of Life by Vincent Teo
9. Your Email Marketing Program on Autopilot – 5 Easy Steps by Ohad Hecht
10. 6 Tips for Driving E-Commerce Success in Japan by Andy Radovic
ClickZ.asia top columns in June 2012:
1. Apple’s New Passbook by Stephen Hay
2. Is Your Mobile Site SEO Optimized? by Luke Janich
3. The Fundamentals of Mobile Email Strategy by Ohad Hecht
4. A Practical Future for Facebook’s Business Model by Brandon Cheung
5. The Truth About Email Marketing by Jonas Blanck
6. Unfriending Facebook by Mandeep Grover
8. A Simple Metric for Facebook Performance by Daniel Lee
9. China Internet Scene: A Whole Different World! by Karen Ho
10. It’s Time for Digital to Go Physical! by Vivek Bharghava
Stay tuned as we bring you the most popular columns for July and August tomorrow.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided?