Top E-Tailers of April 2000

Amazon.com continued to dominate PC Data Online’s Top 20 E-Tailer’s report during April, a month that saw renewed strength from two traditional brick-and-mortar department store e-tailers. Sears.com, JCPenney.com, and Staples.com all did well in April.

The data for the Top 20 online retailers is gathered through a proprietary software tool that tracks “unique visitors” and “unique buyers” on each Web site. Each visitor or buyer is counted once, regardless of how many times the individual visits a site or buys from a site. The sample includes more than 120,000 home Internet users. Total home Internet users are estimated at approximately 74 million.

Top 20 Web Retailers Among US Home Users
April, 2000
April
Rank
March
Rank
Web Site Projected
Buyers

(000)
Overall
Reach

(%)
Unique
Users

(000)
Buy Rate
(%)
1 1 amazon.com 1,506 21.3 16,260 9.3
2 3 ticketmaster.com 633 7.4% 5,674 11.2
3 4 barnesandnoble.com 439 7.4% 5,663 7.8
4 2 cdnow.com 367 8.9 6,797 5.4
5 29 sears.com 303 3.4 2,627 11.5
6 5 buy.com 302 3.3 2,493 12.1
7 7 drugstore.com 261 2.5 1,900 13.7
8 38 staples.com 236 2.2 1,654 14.3
9 9 jcpenney.com 210 2.7 2,032 10.4
10 22 more.com 172 1.6 1,218 14.1
11 8 mothernature.com 168 3.1 2,344 7.2
12 28 1800flowers.com 144 2.9 2,175 6.6
13 12 pets.com 144 2.1 1,565 9.2
14 11 yahoo.com 138 64.9 49,455 0.3
15 6 iprint.com 136 4.6 3,483 3.9
16 14 gateway.com 133 3.1 2,384 5.6
17 31 ftd.com 124 1.3 995 12.5
18 17 planetrx.com 105 2.0 1,545 6.8
19 37 reel.com 102 2.4 1,828 5.6
20 19 egghead.com 88 2.3 1,734 5.1
Source: PC Data Online

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