Top E-Tailers of April 2000
The Top 20 e-tailers of April 2000, according to PC Data Online.
Amazon.com continued to dominate PC Data Online’s Top 20 E-Tailer’s report during April, a month that saw renewed strength from two traditional brick-and-mortar department store e-tailers. Sears.com, JCPenney.com, and Staples.com all did well in April.
The data for the Top 20 online retailers is gathered through a proprietary software tool that tracks “unique visitors” and “unique buyers” on each Web site. Each visitor or buyer is counted once, regardless of how many times the individual visits a site or buys from a site. The sample includes more than 120,000 home Internet users. Total home Internet users are estimated at approximately 74 million.
| Top 20 Web Retailers Among US Home Users April, 2000 |
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| April Rank |
March Rank |
Web Site | Projected Buyers (000) |
Overall Reach (%) |
Unique Users (000) |
Buy Rate (%) |
|---|---|---|---|---|---|---|
| 1 | 1 | amazon.com | 1,506 | 21.3 | 16,260 | 9.3 |
| 2 | 3 | ticketmaster.com | 633 | 7.4% | 5,674 | 11.2 |
| 3 | 4 | barnesandnoble.com | 439 | 7.4% | 5,663 | 7.8 |
| 4 | 2 | cdnow.com | 367 | 8.9 | 6,797 | 5.4 |
| 5 | 29 | sears.com | 303 | 3.4 | 2,627 | 11.5 |
| 6 | 5 | buy.com | 302 | 3.3 | 2,493 | 12.1 |
| 7 | 7 | drugstore.com | 261 | 2.5 | 1,900 | 13.7 |
| 8 | 38 | staples.com | 236 | 2.2 | 1,654 | 14.3 |
| 9 | 9 | jcpenney.com | 210 | 2.7 | 2,032 | 10.4 |
| 10 | 22 | more.com | 172 | 1.6 | 1,218 | 14.1 |
| 11 | 8 | mothernature.com | 168 | 3.1 | 2,344 | 7.2 |
| 12 | 28 | 1800flowers.com | 144 | 2.9 | 2,175 | 6.6 |
| 13 | 12 | pets.com | 144 | 2.1 | 1,565 | 9.2 |
| 14 | 11 | yahoo.com | 138 | 64.9 | 49,455 | 0.3 |
| 15 | 6 | iprint.com | 136 | 4.6 | 3,483 | 3.9 |
| 16 | 14 | gateway.com | 133 | 3.1 | 2,384 | 5.6 |
| 17 | 31 | ftd.com | 124 | 1.3 | 995 | 12.5 |
| 18 | 17 | planetrx.com | 105 | 2.0 | 1,545 | 6.8 |
| 19 | 37 | reel.com | 102 | 2.4 | 1,828 | 5.6 |
| 20 | 19 | egghead.com | 88 | 2.3 | 1,734 | 5.1 |
| Source: PC Data Online | ||||||
