Top E-Tailers of August 2000

Amazon.com continued to lead all Intenet retailers in August with 1.6 million buyers, down from 1.8 million buyers in July, according to PC Data Online’s list of the top e-tailers of August.

“Online retail activity lagged in August, as the last days of summer took consumers away from their PCs,” said Cameron Meierhoefer, Internet analyst for PC Data Online. “But even with a slight drop in buyers from July, the level of buying activity at top sites doubled over August of last year. If this trend holds true, leading Web retailers will have something to smile about going into holiday season.”

Top 20 Web Retailers Among US Home Users
August, 2000
Aug
Rank
July
Rank
Web Site Projected
Buyers

(000)
Overall
Reach

(%)
Unique
Users

(000)
Buy Rate
(%)
1 1 amazon.com 1,607 22.4 18,998 8.5
2 2 ticketmaster.com 595 6.4 5,396 11.0
3 4 buy.com 466 4.2 3,568 13.1
4 10 cdnow.com 441 8.6 7,297 6.0
5 8 sears.com 359 4.8 4,075 8.8
6 3 barnesandnoble.com 358 7.5 6,322 5.7
7 7 jcpenney.com 351 5.1 4,293 8.2
8 6 real.com 305 15.9 13,457 2.3
9 5 drugstore.com 240 2.0 1,674 14.4
10 9 pets.com 213 2.4 2,048 10.4
11 11 planetrx.com 208 3.3 2,834 7.3
12 21 more.com 146 1.6 1,319 11.1
13 13 half.com 146 8.0 6,770 2.2
14 20 staples.com 140 2.2 1,825 7.7
15 34 eToys.com 138 1.4 1,224 11.3
16 19 bestbuy.com 135 4.0 3,393 4.0
17 27 office.com 130 1.1 926 14.1
18 47 jcrew.com 128 1.3 1,131 11.3
19 12 gateway.com 124 3.2 2,689 4.6
20 oldnavy.com 119 2.9 2,451 4.9
Source: PC Data Online

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