StatsAudienceTop E-Tailers of December 2000

Top E-Tailers of December 2000

The Top 20 e-tailers of December 2000, according to PC Data Online.

Amazon.com continued its commanding dominance over holiday online spending with three times as many buyers and more than twice as many shoppers as its cloest competitor, according to PC Data Online’s list of the top 20 e-tailers of December.

The December rankings demonstrated a growing presence of offline brands among the Top 20 December e-tailers, claiming more than half of the top 20 slots. “The distinction between pure-play Internet retailers and the so-called ‘click-and-mortar’ challengers is quickly becoming obsolete,” said Cameron Meierhoefer, Internet analyst for PC Data. “In 1999, only four offline sites were among the top 20. This year there are 12. Big, experienced retailers are now a serious presence on the Web. Only one question remains: can anyone challenge Amazon?”

Top 20 Web Retailers Among US Home Users
December, 2000
Dec.
Rank
Nov.
Rank
Web Site Projected
Buyers

(000)
Overall
Reach

(%)
Unique
Users

(000)
Buy Rate
(%)
1 1 amazon.com 3,962 30.1 28,534 13.9
2 6 barnesandnoble.com 951 8.8 8,317 11.4
3 8 cdnow.com 942 9.2 8,680 10.9
4 2 jcpenney.com 885 6.0 5,656 15.6
5 12 walmart.com 739 11.7 11,050 6.7
6 5 sears.com 658 6.9 6,506 10.1
7 3 half.com 629 13.2 12,499 5.0
8 7 etoys.com 566 6.8 6,490 8.7
9 4 ticketmaster.com 561 5.3 5,012 11.2
10 11 drugstore.com 524 3.4 3,194 16.4
11 9 buy.com 400 8.5 8,041 5.0
12 10 bestbuy.com 346 7.1 6,771 5.1
13 24 gap.com 289 3.5 3,291 8.8
14 29 outpost.com 259 2.1 1,979 13.1
15 17 oldnavy.com 245 2.7 2,577 9.5
16 23 1800flowers.com 231 2.6 2,506 9.2
17 25 target.com 220 6.1 5,770 3.8
18 15 landsend.com 219 2.0 1,858 11.8
19 14 spiegel.com 184 2.0 1,874 9.8
20 19 jcrew.com 175 1.5 1,414 12.4
Source: PC Data Online

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