Top E-Tailers of February 2000

With more than 1 million unique buyers and a 28 percent jump in traffic, CDNow.com claimed the No. 1 position on February’s Top 20 Retailers list, according to PC Data Online.

CDNow unseated amazon.com, which has reigned in the top spot since June 1999, when PC Data Online first began tracking Web buying patterns. Amazon.com logged 984,000 unique buyers in February, falling below the 1 million unique buyers’ mark for the first time since August 1999. At the same time, Amazon.com had considerably larger traffic numbers than CDNow.com’s 8.2 million.

Top 20 Web Retailers Among US Home Users
February, 2000
Feb.
Rank
Jan.
Rank
Web Site Projected
Buyers

(000)
Overall
Reach

(%)
Unique
Users

(000)
Buy Rate
(%)
1 3 cdnow.com 1,026 12.3 8,263 12.4
2 1 amazon.com 984 19.8% 13,274 7.4
3 2 americangreetings.com 851 14.9% 9,998 8.5
4 6 ticketmaster.com 385 4.8 3,254 11.8
5 4 barnesandnoble.com 250 7.5 5,008 5.0
6 10 drugstore.com 232 2.4 1,591 14.6
7 9 buy.com 230 3.4 2,281 10.1
8 7 more.com 223 1.8 1,187 18.8
9 8 iprint.com 208 5.2 3,511 5.9
10 5 egghead.com 159 3.6 2,450 6.5
11 19 mothernature.com 154 1.8 1,214 12.7
12 15 healthquick.com 147 1.6 1,065 13.8
13 26 1800flowers.com 135 2.6 1,731 7.8
14 23 yahoo.com 128 56.0 37,583 0.3
15 11 gateway.com 119 3.0 2,048 5.8
16 18 fingerhut.com 117 1.8 1,239 9.5
17 25 netflix.com 116 0.6 370 31.3
18 28 pets.com 111 1.6 1,084 10.2
19 16 planetrx.com 110 2.1 1,427 7.7
20 31 petstore.com 102 2.4 1,588 6.4
Source: PC Data Online

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