Top E-Tailers of January 2000

After a strong holiday season, the top Internet retailers saw online shopping levels decline in January, according to e-tailer rankings by PC Data Online. Online shopping in the toy and apparel sales fell to pre-holiday levels, and many dipped below PC Data Online’s Top 40 rankings.

January’s top site was Amazon.com with more than 1 million unique buyers despite a 33 percent drop from December. Americangreetings.com and cdnow.com came in Nos. 2 and 3, respectively. The leading online toy retailer, eToys.com lost 82 percent of its unique buyers in January. Top apparel retailer was jcpenney.com, down from No. 65 with 365,000 unique buyers in December to No. 12 with 153,000 unique buyers in January, a drop of 57 percent.

Top 20 Web Retailers Among US Home Users
January, 2000
Jan.
Rank
Dec.
Rank
Web Site Overall Reach
(%)
Unique Users
(000)
Unique Buyers
(000)
Buy Rate
(%)
1 1 Amazon.com 21.2% 14,189 1,009 7.1
2 2 americangreetings.com 8.7% 5,814 848 14.6
3 * cdnow.com 9.6% 6,451 698 10.8
4 4 barnesandnoble.com 9.6% 6,451 698 10.8
5 ** egghead.com 3.3% 2,220 368 16.6
6 10 ticketmaster.com 4.3% 2,866 298 10.4
7 9 more.com 2.1% 1,383 296 21.4
8 7 iprint.com 5.0% 3,381 247 7.3
9 5 buy.com 9.2% 2,378 219 11.0
10 8 drugstore.com 2.5% 1,657 200 12.1
11 18 gateway.com 4.0% 2,661 175 6.6
12 6 jcpenney.com 2.8% 1,860 153 8.2
13 16 Quixtar.com 1.2% 782 146 18.6
14 17 familywonder.com 1.4% 962 140 14.5
15 healthquick.com 1.3% 897 128 14.3
16 15 planetrx.com 2.4% 1,586 124 7.9
17 ecampus.com 2.0% 1,332 115 8.7
18 12 fingerhut.com 1.6% 1,094 115 10.5
19 11 mothernature.com 5.9% 1,846 109 5.9
20 3 eToys.com 3.6% 2,412 95 4.0
* cdnow.com buying metrics were not computed during November and December, 1999
** egghead.com figures reflect the newly merged egghead.com and onsale.com, which were tracked separately prior to January 2000.
Source: PC Data Online

PC Data Online estimates the purchase rate based on the number of unique home-based Web users who visit a transaction-related page within each site. The information is gathered through a proprietary software tool that tracks “unique visitors” on each Web site. Every visitor or buyer is counted once, regardless of how many times the individual visits a site or buys from a site.

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