After a strong holiday season, the top Internet retailers saw online shopping levels decline in January, according to e-tailer rankings by PC Data Online. Online shopping in the toy and apparel sales fell to pre-holiday levels, and many dipped below PC Data Online’s Top 40 rankings.
January’s top site was Amazon.com with more than 1 million unique buyers despite a 33 percent drop from December. Americangreetings.com and cdnow.com came in Nos. 2 and 3, respectively. The leading online toy retailer, eToys.com lost 82 percent of its unique buyers in January. Top apparel retailer was jcpenney.com, down from No. 65 with 365,000 unique buyers in December to No. 12 with 153,000 unique buyers in January, a drop of 57 percent.
|Top 20 Web Retailers Among US Home Users
|Web Site||Overall Reach
|* cdnow.com buying metrics were not computed during November and December, 1999
** egghead.com figures reflect the newly merged egghead.com and onsale.com, which were tracked separately prior to January 2000.
Source: PC Data Online
PC Data Online estimates the purchase rate based on the number of unique home-based Web users who visit a transaction-related page within each site. The information is gathered through a proprietary software tool that tracks “unique visitors” on each Web site. Every visitor or buyer is counted once, regardless of how many times the individual visits a site or buys from a site.
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