Top E-Tailers of January 2001

Online buying activity decelerated in January after the holiday rush, with Amazon.com and BarnesandNoble.com maintaining their top positions, according to PC Data Online’s list of the top 20 e-tailers of January.

Debuting at No. 9 in January was shopintuit.com, which had 245,000 projected buyers, and sells Quicken’s financial management software, such as Turbo Tax.

“Remove Amazon.com from the equation and you had a very tight, competitive marketplace in January among top e-tail sites,” said John Megahed, director of research and analysis for PC Data. “At the same time, the emergence of Quicken’s shopintuit.com among the top 10 demonstrates that there is room on the Web for new e-commerce faces, especially in light of demand for a popular, seasonal product.”


Top 20 Web Retailers Among US Home Users
January, 2001
Jan.
Rank
Dec.
Rank
Web Site Projected
Buyers

(000)
Overall
Reach

(%)
Unique
Users

(000)
Buy Rate
(%)
1 1 amazon.com 2,330 23.6 22,934 10.2
2 2 barnesandnoble.com 638 7.2 6,998 9.1
3 9 ticketmaster.com 636 5.6 5,473 11.6
4 7 half.com 567 8.7 8,396 6.8
5 4 jcpenney.com 545 4.1 3,967 13.7
6 10 drugstore.com 322 2.5 2,473 13.0
7 5 walmart 286 5.7 5,491 5.2
8 3 cdnow.com 263 7.2 6,959 3.8
9 shopintuit.com 245 1.4 1,358 18.1
10 6 sears.com 215 3.2 3,070 7.0
11 8 etoys.com 188 2.4 2,306 8.2
12 30 staples.com 186 2.3 2,226 8.4
13 24 cyberrebate.com 185 8.3 8,089 2.3
14 19 spiegel.com 159 141 1,391 11.4
15 11 buy.com 153 3.2 3,120 4.9
16 20 jcrew.com 136 1.1 1,066 12.8
17 34 victoriassecret.com 133 3.3 3,154 4.2
18 13 gap.com 122 2.3 2,275 5.3
19 15 oldnavy.com 122 2.1 2,072 5.9
20 16 1800flowers.com 115 1.6 1,525 7.5
Source: PC Data Online

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