Top E-Tailers of July2000

Big brand names and brick-and-mortar sites demonstrated renewed online strength during a summer slowdown, according to the PC Data Online’s list of the top 20 e-tailers of July.

“The demographics in online shopping are shifting away from the MTV generation,” said John Megahed, director of online research and analysis for PC Data Online. In July, women between the ages of 35 and 44 were a dominant e-tail force, and they gravitated toward what they know and what they were comfortable with — traditional shopping sites. This new demographic will present a new curve in online commerce as we head into the fall retail season.”

Top 20 Web Retailers Among US Home Users
July, 2000
July
Rank
June
Rank
Web Site Projected
Buyers

(000)
Overall
Reach

(%)
Unique
Users

(000)
Buy Rate
(%)
1 1 amazon.com 1,810 22.1 18,133 10.0
2 2 ticketmaster.com 676 7.2 5,916 11.4
3 4 barnesandnoble.com 338 7.2 5,893 5.7
4 8 buy.com 310 4.1 3,334 9.3
5 5 drugstore.com 293 2.5 2,030 14.4
6 16 real.com 223 15.7 12,899 1.7
7 10 jcpenney.com 218 3.0 2,466 8.9
8 12 sears.com 207 3.8 3,093 6.7
9 3 pets.com 196 2.5 2,059 9.5
10 6 cdnow.com 191 7.1 5,829 3.3
11 7 planetrx.com 174 2.7 2,203 7.9
12 14 gateway.com 173 2.9 2,374 7.3
13 21 half.com 170 5.9 4,814 3.5
14 19 spiegel.com 122 1.4 1,186 10.3
15 express.com 112 1.2 965 11.6
16 20 estyle.com 88 0.8 683 12.9
17 moviefone.com 81 6.5 5,342 1.5
18 13 victoriassecret.com 79 1.4 1,177 6.7
19 bestbuy.com 75 3.1 2,554 2.9
20 23 staples.com 74 1.4 1,163 6.4
Source: PC Data Online

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