Big brand names and brick-and-mortar sites demonstrated renewed online strength during a summer slowdown, according to the PC Data Online’s list of the top 20 e-tailers of July.
“The demographics in online shopping are shifting away from the MTV generation,” said John Megahed, director of online research and analysis for PC Data Online. In July, women between the ages of 35 and 44 were a dominant e-tail force, and they gravitated toward what they know and what they were comfortable with — traditional shopping sites. This new demographic will present a new curve in online commerce as we head into the fall retail season.”
|Top 20 Web Retailers Among US Home Users
|Source: PC Data Online|
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