Top E-Tailers of March 2000

Amazon.com reasserted its authority as the top online retailer among US home Internet users, according to PC Data Online. Despite rumors of its imminent demise online music retailer CDNow was the second most popular online retailer.

The data for the Top 20 online retailers is gathered through a proprietary software tool that tracks “unique visitors” and “unique buyers” on each Web site. Each visitor or buyer is counted once, regardless of how many times the individual visits a site or buys from a site. The sample includes more than 120,000 home Internet users. Total home Internet users are estimated at approximately 74 million.

Top 20 Web Retailers Among US Home Users
March, 2000
March
Rank
Feb.
Rank
Web Site Projected
Buyers

(000)
Overall
Reach

(%)
Unique
Users

(000)
Buy Rate
(%)
1 2 amazon.com 1,101 21.9 14,812 7.4
2 1 cdnow.com 682 9.9% 6,654 9.4
3 4 ticketmaster.com 519 6.3% 4,223 12.3
4 5 barnesandnoble.com 362 8.0 5,401 6.7
5 7 buy.com 309 3.5 2,378 13.0
6 9 iprint.com 297 5.7 3,865 7.7
7 6 drugstore.com 252 2.7 1,853 13.6
8 11 mothernature.com 227 3.6 2,434 9.3
9 * jcpenney.com 225 2.9 1,973 11.4
10 17 netflix.com 182 1.4 919 19.8
11 14 yahoo.com 182 58.6 39,569 0.5
12 18 pets.com 179 2.6 1,731 10.3
13 30 enews.com 150 5.0 3,395 4.4
14 15 gateway.com 138 3.2 2,160 6.4
15 22 qvc.com 128 2.0 1,335 9.6
16 * fingerhut.com 121 1.7 1,116 10.9
17 19 planetrx.com 121 2.6 1,733 7.0
18 3 americangreetings.com 102 15.1 10,169 1.0
19 10 egghead.com 91 2.8 1,858 4.9
20 35 eToys.com 86 2.9 1,963 4.4
* Did not appear on previous month’s list.
Source: PC Data Online

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