Monthly buying activity at Pets.com more than doubled during May, according to PC Data’s May Top 20 Online Retailer list. The online pet product retailer led all sites in shopper conversion, with more than 20 percent of its 1.75 million visitors completing purchases. Pets.com buyers increased from 144,000 in April to 355,000 buyers in May, ranking No. 4 among all e-tailers.
The data for the Top 20 online retailers is gathered through a proprietary software tool that tracks “unique visitors” and “unique buyers” on each Web site. Each visitor or buyer is counted once, regardless of how many times the individual visits a site or buys from a site. The sample includes more than 120,000 home Internet users. Total home Internet users are estimated at approximately 74 million.
|Top 20 Web Retailers Among US Home Users
|Source: PC Data Online|
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