Top E-Tailers of May 2000

Monthly buying activity at Pets.com more than doubled during May, according to PC Data’s May Top 20 Online Retailer list. The online pet product retailer led all sites in shopper conversion, with more than 20 percent of its 1.75 million visitors completing purchases. Pets.com buyers increased from 144,000 in April to 355,000 buyers in May, ranking No. 4 among all e-tailers.

The data for the Top 20 online retailers is gathered through a proprietary software tool that tracks “unique visitors” and “unique buyers” on each Web site. Each visitor or buyer is counted once, regardless of how many times the individual visits a site or buys from a site. The sample includes more than 120,000 home Internet users. Total home Internet users are estimated at approximately 74 million.

Top 20 Web Retailers Among US Home Users
May, 2000
May
Rank
April
Rank
Web Site Projected
Buyers

(000)
Overall
Reach

(%)
Unique
Users

(000)
Buy Rate
(%)
1 1 amazon.com 1,730 21.1 16,843 10.3
2 2 ticketmaster.com 571 6.6% 5,241 10.9
3 3 barnesandnoble.com 403 7.1% 5,628 7.2
4 13 pets.com 355 2.2 1,754 20.2
5 5 sears.com 329 3.3 2,651 12.4
6 4 cdnow.com 323 7.7 6,122 5.3
7 7 drugstore.com 322 2.7 2,134 15.1
8 9 jcpenney.com 273 2.5 2,009 13.6
9 6 buy.com 272 3.3 2,606 10.4
10 12 1800flowers.com 214 3.0 2,389 9.0
11 17 ftd.com 147 1.7 1,352 10.9
12 real.com 137 14.8 11,814 1.2
13 19 reel.com 132 1.9 1,537 8.6
14 16 gateway.com 120 2.8 2,273 5.3
15 spiegel.com 118 1.0 820 14.4
16 redenvelope.com 115 1.2 958 12.0
17 20 egghead.com 104 2.2 1,765 5.9
18 10 more.com 102 1.4 1,151 8.9
19 18 planetrx.com 101 2.2 1,752 5.8
20 26 gap.com 89 3.2 2,565 3.5
Source: PC Data Online

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