Top E-Tailers of November 1999

Online retailer Amazon.com increased its buyers by 50 percent over the last month, according to the latest rankings released by PC Data Online.

Amazon.com hosted an estimated 1.8 million home-based buyers in November, ahead of Buy.com and eToys.com, both of which saw significant gains. The top Web drug store sites also held fast to their positions, suggesting that drug store products, especially health and beauty items, may be solidifying their position among top e-commerce circles.

Top 20 Web Retailers Among US Home Users
November, 1999
Nov.
Rank
Oct.
Rank
Web Site Overall Reach
(%)
Unique Users
(000)
Unique Buyers
(000)
Buy Rate
(%)
1 1 Amazon.com 20.8% 13,836 1,805 13.0
2 2 buy.com 8.7% 5,822 876 15.0
3 9 eToys.com 7.7% 5,101 403 7.9
4 4 barnesandnoble.com 8.5% 5,643 362 6.4
5 iprint.com 3.3% 2,217 331 14.9
6 6 drugstore.com 2.2% 1,451 316 21.8
7 8 planetrx.com 3.2% 2,137 286 13.4
8 24 landsend.com 1.2% 779 283 36.3
9 3 ticketmaster.com 3.6% 2,369 261 11.0
10 5 mothernature.com 3.3% 2,202 239 10.9
11 10 gap.com 2.0% 1,300 228 17.5
12 11 gateway.com 4.6% 3,049 160 5.2
13 7 SmarterKids.com 2.8% 1,882 152 8.1
14 14 cdnow.com 8.7% 5,818 139 2.4
15 12 enews.com 4.7% 3,122 109 3.5
16 21 officemax.com 2.3% 1,559 101 6.5
17 16 1800flowers.com 2.0% 1,340 97 7.2
18 29 petopia.com 2.7% 1,766 86 4.9
19 18 chipshot.com 0.6% 425 85 20.0
20 30 kbkids.com 4.1% 2,704 84 3.1
Source: PC Data Online

PC Data Online estimates the purchase rate based on the number of unique home-based Web users who visit a transaction-related page within each site. The information is gathered through a proprietary software tool that tracks “unique visitors” on each Web site. Every visitor or buyer is counted once, regardless of how many times the individual visits a site or buys from a site.

Compare to September’s top Internet retailers.

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