Top E-Tailers of November 2000

Amazon.com doubled its sales from October in the month of November, and had more than three times as many online buyers as its nearest competitor, according to PC Data Online. Amazon registered more than 3 million buyers last month, while jcpenney.com at No. 2 had its best online showing with 894,000 buyers. Half.com placed third with 642,000 buyers. Amazon’s 3 million buyers in November compares with 1.8 million buyers in November of 1999.

Online toy retailer eToys.com registered the largest jump in monthly buyers, leaping 460 percent with 87,000 buyers in October to 487,000 in November. Significant buying jumps over last month were also registered by catalog apparel retailer jcrew.com (379 percent), reseller half.com (374 percent), and electronics retailer bestbuy.com (282 percent). Also noteworthy, walmart.com entered the rankings at No. 12 with 313,000 buyers.

Top 20 Web Retailers Among US Home Users
November, 2000
Nov.
Rank
Oct.
Rank
Web Site Projected
Buyers

(000)
Overall
Reach

(%)
Unique
Users

(000)
Buy Rate
(%)
1 1 amazon.com 3,019 28.9 26,302 11.5
2 5 jcpenney.com 894 6.0 5,461 16.4
3 15 half.com 642 11.8 10,742 6.0
4 2 ticketmaster.com 568 5.7 5,159 11.0
5 8 sears.com 557 6.7 6,069 9.2
6 4 barnesandnoble.com 554 7.7 7,014 7.9
7 25 eToys.com 487 6.2 5,634 8.6
8 3 cdnow.com 466 9.1 8,241 5.7
9 6 buy.com 460 6.6 5,985 7.7
10 20 bestbuy.com 391 7.8 7,096 5.5
11 7 drugstore.com 360 3.3 3,026 11.9
12 * walmart.com 313 7.4 6,713 4.7
13 18 staples.com 275 2.0 1,787 15.4
14 9 spiegel.com 224 2.1 1,865 12.0
15 11 landsend.com 209 2.3 2,073 10.1
16 13 gateway.com 192 4.4 4,030 4.8
17 24 oldnavy.com 178 3.9 3,590 5.0
18 21 iprint.com 177 2.8 2,592 6.8
19 44 jcrew.com 174 1.4 1,304 13.4
20 10 real.com 171 14.8 13,451 1.3
Source: PC Data Online

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