Top E-Tailers of October 2000

Although Amazon.com remains the top Web purchase site in October, traditional and catalog retailers staged a strong and steady surge, according to PC Data Online. With 1.5 million buyers and more than 21 million unique users, Amazon.com towered above most e-tailers and bested the number of projected buyers for the next three ranked Web sites combined.

“Traditional retailers are becoming a force online this year,” said Cameron Meierhoefer, Internet analyst for PC Data Online. “Last holiday season, online retailing was seen as a threat to traditional brick-and-mortar retailers. This year these same retailers are benefiting the most from the growth in online shopping.”

Top 20 Web Retailers Among US Home Users
October, 2000
Oct.
Rank
Sept.
Rank
Web Site Projected
Buyers

(000)
Overall
Reach

(%)
Unique
Users

(000)
Buy Rate
(%)
1 1 amazon.com 1,547 24.2 21,635 7.1
2 2 ticketmaster.com 677 6.2 5,614 12.0
3 7 cdnow.com 455 7.7 6,940 6.5
4 6 barnesandnoble.com 409 7.0 6,298 6.5
5 4 jcpenney.com 371 4.3 3,851 9.6
6 3 buy.com 358 5.2 4,695 7.6
7 5 drugstore.com 289 2.2 2,021 14.2
8 9 sears.com 275 4.0 3,606 7.6
9 20 spiegel.com 201 1.4 1,332 15.0
10 14 real.com 180 14.4 12,919 1.3
11 16 landsend.com 169 1.7 1,549 10.9
12 8 pets.com 147 3.7 3,332 4.4
13 15 gateway.com 146 4.1 3,715 3.9
14 10 planetrx.com 145 1.4 1,290 11.2
15 12 half.com 136 9.0 8,066 1.6
16 bmgmusicservice.com 118 4.9 4,413 2.6
17 gap.com 115 2.2 2,038 5.6
18 24 staples.com 112 2.0 1,783 6.2
19 21 quixtar.com 103 0.9 872 11.8
20 23 bestbuy.com 102 4.0 3,569 2.8
Source: PC Data Online

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