Top E-Tailers of September 2000

Buying activity at top online retailers remained flat in September for a second straight month, according to PC Data Online. Amazon.com, Ticketmaster.com, and Buy.com retained their positions as the top sites with numbers of buyers virtually unchanging from August. Amazon.com retained the No. 1 slot with 1.6 million buyers. Ticketmaster followed with 569,000 buyers and Buy.com was third with 428,000 buyers.

“This hopefully is the calm before the storm — not the calm before the calm,” said Cameron Meierhoefer, Internet analyst for PC Data Online. “Online retailers have become serious about turning a profit and many have discarded steep discounts they used to win over consumers last year. This may be driving consumers to shop around — both online and offline — for the best deal before buying.”

Top 20 Web Retailers Among US Home Users
September, 2000
Sept.
Rank
Aug.
Rank
Web Site Projected
Buyers

(000)
Overall
Reach

(%)
Unique
Users

(000)
Buy Rate
(%)
1 1 amazon.com 1,611 22.3 19,508 8.2
2 2 ticketmaster.com 569 5.7 5,036 11.2
3 3 buy.com 428 6.8 6,012 7.1
4 7 jcpenney.com 424 3.4 3,021 14.0
5 9 drugstore.com 382 2.2 1,996 19.1
6 6 barnesandnoble.com 348 7.0 6,122 5.6
7 4 cdnow.com 331 6.7 5,899 5.6
8 10 pets.com 278 2.3 2,009 13.8
9 5 sears.com 200 3.9 3,425 5.8
10 11 planetrx.com 188 2.8 2,512 7.4
11 15 etoys.com 187 2.3 2,092 8.9
12 13 half.com 182 8.0 7,056 2.5
13 23 egghead.com 153 2.6 2,288 6.6
14 8 real.com 127 14.5 12,670 1.0
15 19 gateway.com 125 3.5 3,091 4.0
16 27 landsend.com 121 1.8 1,638 7.4
17 29 iprint.com 112 3.1 2,771 4.0
18 outpost.com 109 1.6 1,406 7.7
19 12 more.com 108 1.4 1,249 8.6
20 21 spiegel.com 107 1.9 1,709 6.2
Source: PC Data Online

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