According to the data, a surge of 45 percent in the college-based Web audience drove a 2.3 percent increase in total in total U.S. Web users to 129 million from July and August, virtually restoring the domestic audience to its pre-summer level.
On the e-commerce front, online buying data from comScore found that overall dollar sales across a broad sample of e-commerce sites declined by 2 percent from July to August, with smaller shopping baskets offsetting an increase of 3 percent in the number of onlinbe purchases.
|Top 50 Properties of August 2001
U.S. and Worldwide
|1.||1.||Microsoft Corp. (a)||93,818||224,668|
|3.||3.||AOL Time Warner (b)||86,885||161,218|
|6.||5.||At Home Corp.||33,131||68,758|
|10.||11.||CNET Networks Inc.||28,275||69,379|
|13.||14.||Walt Disney Internet Group||23,882||36,791|
|15.||13.||Classmates Online Inc.||21,704||29,993|
|18.||16.||USA Networks Inc.||19,937||28,061|
|19.||24.||Ask Jeeves Inc.||19,718||37,058|
|23.||70.||HomeStore.com Inc. (c)||15,145||20,938|
|26.||35.||Synapse Group Inc.||12,904||18,873|
|32.||25.||Homestead Technologies Inc.||11,899||22,938|
|38.||40.||Verizon Communications Inc.||9,817||12,425|
|44.||77.||Rank You Inc.||8,847||18,492|
|49.||52.||Cox Enterprises Inc.||8,395||9,623|
|50.||48.||Providian Financial Corp.||8,296||11,892|
|a) includes nbci.com and snap.com
b) Does not include proprietary network
c) Includes Iplace.com
Property: netScore Properties represent an aggregate of web sites that are all controlled by a larger entity. The controlling entity must have at least a 50% ownership in the web site for the web site to be included in the aggregation.
Unique Visitors Worldwide (000s): Provides an unduplicated count of all individually identified machines, located throughout the world whose users understand the English language, that made a visit to a selected property or domain during a given analysis period.
Unique Visitors U.S. (000s):
Provides an unduplicated count of all individually identified machines located in the United States that made a visit to a selected property or domain during a given analysis period.
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