Top Real Estate Sites in December 2007

The Move Network, which operates Realtor.com for the National Association of Realtors, was the top ranked real estate Web site in December. It had 6.8 million unique visitors, according to comScore Media Metrix.

Of the top ranked sites, Trulia, a real estate search engine, saw the biggest increase, jumping from 579,000 unique visitors in December 2006 to 1.6 million last month. As visitors to real estate sites increase, advertising is slowly following.

Realtor.com is also ranked No. 1 in December by Hitwise, another online measurement firm. Move.com, which calls itself a real estate search engine with access to Realtor.com’s listings, followed.

While comScore shows Realtor.com’s traffic growing, Hitwise shows the site’s market share of visits declining.

ComScore data are based on an opt-in global panel of over two million consumers. The panel is observed for browsing and transactional behavior and participates in survey research to capture attitudes.

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over one million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.

Top Real Estate Sites by Unique Visitors, December 2007
Property December 2006 December 2007 Change (%)
Total Internet audience 174,199 183,619 5
Real estate audience 31,226 32,747 5
Move network (includes Realtor.com) 5,916 6,768 14
Realtor.com (part of Move network) 3,906 4,458 14
MSN Real Estate 2,765 3,094 12
Yahoo Real Estate 2,470 3,085 25
Rent.com 2,210 2,318 5
Apartments.com 1,415 1,929 36 HomeGain.com 2,589 1,825 -30 Trulia 579 1,642 184 ServiceMagic 1,581 1,478 -6 HPC Interactive 1,050 1,453 38 Zillow 1,551 1,409 -9 Note: ComScore audience measurement data report on media usage, visitor demographics, and online buying power for home, work, and university audiences across U.S. and worldwide Internet audiences. Source: comScore Media Metrix, 2008
Top Real Estate Sites by U.S. Market Share, December 2007 (%)
  December 2006 December 2007 Change
Realtor 9.85 8.03 -18
Move 1.18 2.73 131
HomeGain.com 2.63 2.34 -11
Zillow 2.33 2.29 -2
Re/Max Real Estate 2.38 2.28 -4
Rent.com 2.67 2.12 -21
Yahoo Real Estate 2.27 2.05 -10
ZipRealty 1.49 1.96 32 Apartments.com 1.79 1.84 3 ServiceMagic 1.20 1.45 21 Trulia 0.50 1.42 185 Note: The Hitwise data are based on U.S. market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique Web sites on a daily basis, including subdomains of larger Web sites. Hitwise categorizes Web sites into industries on the basis of subject matter and content, as well as market orientation and competitive context. Source: Hitwise, 2008

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