Top Shopping Destinations for September 2002
Nielsen//NetRatings ranks the sites that kept early holiday shoppers occupied in September 2002.
Nielsen//NetRatings ranks the sites that kept early holiday shoppers occupied in September 2002.
A shopping destination is defined as a site or collection of sites providing Web users the ability to look for products to buy or sell, regardless of whether the product is offered by a store, through an auction, or by an individual. The top shopping list excludes travel. Rankings are based on Internet traffic to Web sites and do not include traffic to proprietary services.
| Top Shopping Destinations of September 2002 U.S., Combined Home and Work |
|||
| Rank | Site | Unique Audience (000) |
Active Reach (%) |
|---|---|---|---|
| 1. | Amazon | 30,550 | 25.20 |
| 2. | eBay | 30,164 | 24.88 |
| 3. | Yahoo Shopping | 28,958 | 23.89 |
| 4. | MSN Eshop | 10,233 | 8.44 |
| 5. | Barnesandnoble.com | 7,292 | 6.02 |
| 6. | Dell Computer | 7,032 | 5.80 |
| 7. | DealTime | 6,815 | 5.62 |
| 8. | Ticketmaster | 5,777 | 4.77 |
| 9. | Columbiahouse.com | 5,547 | 4.58 |
| 10. | Wal-Mart Stores | 5,207 | 4.30 |
| 11. | BestBuy.com | 4,472 | 3.69 | 12. | Hallmark | 4,454 | 3.67 | 13. | Target | 4,325 | 3.57 | 14. | JCPenney | 4,045 | 3.34 | 15. | Sears | 3,997 | 3.30 | Source: Nielsen//NetRatings |
