Top Shopping Destinations for September 2002

Nielsen//NetRatings ranks the sites that kept early holiday shoppers occupied in September 2002.

A shopping destination is defined as a site or collection of sites providing Web users the ability to look for products to buy or sell, regardless of whether the product is offered by a store, through an auction, or by an individual. The top shopping list excludes travel. Rankings are based on Internet traffic to Web sites and do not include traffic to proprietary services.


Top Shopping Destinations of September 2002
U.S., Combined Home and Work
Rank Site Unique
Audience

(000)
Active
Reach

(%)
1. Amazon 30,550 25.20
2. eBay 30,164 24.88
3. Yahoo Shopping 28,958 23.89
4. MSN Eshop 10,233 8.44
5. Barnesandnoble.com 7,292 6.02
6. Dell Computer 7,032 5.80
7. DealTime 6,815 5.62
8. Ticketmaster 5,777 4.77
9. Columbiahouse.com 5,547 4.58
10. Wal-Mart Stores 5,207 4.30
11. BestBuy.com 4,472 3.69
12. Hallmark 4,454 3.67
13. Target 4,325 3.57
14. JCPenney 4,045 3.34
15. Sears 3,997 3.30
Source: Nielsen//NetRatings



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