Top Spending Brands and Top Ad Sites in UK

The top 25 Web sites in the UK received an estimated $42 million in advertising revenue for a total of roughly 1 billion impressions in June, according to AdZone Interactive.

UK.yahoo.com led the pack with approximately $4.7 million in revenue. In fact, seven Yahoo sites were in the top 25 earning UK sites. In June, an estimated $16 million in advertising appeared on UK Web sites by the top 10 spending brands for approximately 430 million impressions. Go.com, food.com, europe.yahoo.com, and mail.yahoo.com were the top spenders on UK sites in June.


Top 25 Spending Brands on UK Sites
June 2000
Rank Brand Expenditure
($US)
Impressions
1. Go.com 2,451,353 64,518,007
2. Food.com 2,354,933 52,914,806
3. Europe.yahoo.com 2,247,607 57,630,960
4. Mail.yahoo.com 1,854,646 47,435,901
5. Rocketlinks.com 1,380,492 55,456,047
6. Insure.co.uk 1,256,619 32,221,007
7. uk.news.yahoo.com 1,139,366 36,863,884
8. uk.shopping.yahoo.com 1,069,307 28,268,080
9. natwest.com 1,054,251 27,032,082
10. Thestreet.co.uk 945,923 24,254,452
11. IBM.com 945,475 23,518,852
12. Yahoo.com 844,987 25,915,999
13. UK.chat.yahoo.com 824,772 22,728,749
14. UK.Biz.Yahoo.com 769,775 20,587,770
15. qxl.com 764,615 18,005,190
16. Accesspower.com 758,087 19,438,131
17. UKPlus.co.uk 725,682 17,088,706
18. Interactive-lawyer.com 691,292 17,011,376
19. Greatentertaining.com 689,005 15,943,290
20. Casinotop.com 661,800 16,969,233
21. HMV.co.uk 660,608 16,938,691
22. UK.messenger.yahoo.com 589,590 14,998,559
23. Lycos.de 578,172 17,113,529
24. Fish4.co.uk 567,554 14,552,671
25. Scotland.net 525,946 14,185,116
Total $26,351,857 $701,591,088
Source: AdZone Interactive


Top UK Sites for Ad Revenue
June 2000
Rank Site Revenues
($US)
Impressions
1. uk.yahoo.com 4,727,282 121,212,359
2. iii.co.uk 4,066,123 90,358,290
3. bbc.co.uk 3,450,915 88,485,000
4. lycos.co.uk 2,900,832 74,380,319
5. uk.chat.yahoo.com 2,827,773 72,507,000
6. freeserve.com 2,727,276 60,606,150
7. uk.shopping.yahoo.com 2,247,607 57,630,960
8. uk.weather.yahoo.com 2,190,086 87,603,479
9. uk.sports.yahoo.com 1,933,887 49,586,850
10. uk.news.yahoo.com 1,732,762 44,429,817
11. finance.uk.yahoo.com 1,633,060 41,873,340
12. sports.com 1,595,154 33,939,450
13. altavista.co.uk 1,347,109 53,884,380
14. uk.classifieds.yahoo/uk/emp 1,031,405 26,446,290
15. soccernet.com 925,621 33,057,900
16. ukplus.co.uk 859,505 22,038,600
17. sunday-times.co.uk 757,576 13,774,110
18. autotrader.co.uk 739,173 18,953,160
19. fhm.co.uk 727,272 13,223,130
20. virgin.net 648,925 16,639,110
21. sporting-life.com 631,734 16,198,320
22. ananova.com 614,546 15,757,590
23. excite.co.uk/computers_and_internet 606,061 11,019,300
24. bargainholidays.com 592,998 11,859,960
25. excite.co.uk/entertainment 575,754 10,468,260
Total 42,090,436 1,085,933,124
Source: AdZone Interactive

Methodology:
AdZone tracks advertising on more than 1,300 Web sites that comprise morethan 95 percent of all US Internet advertising from banners, text ads, keywords, links, buttons, pop-ups, interstitials, and hover text. In addition it is tracking 193 UK Web sites that make up 97 percent of UK ad revenue.

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