AOL’s Platform-A maintained its significant consumer reach in January of 91 percent, or over 173 million unique visitors to its network. ComScore measured a panel of 190.7 million unique visitors to ad networks and sites in its AdFocus rankings.
ComScore measures Internet usage from a global panel of home, work, and university Internet users.
|Top 50 U.S. Ad Networks by Unique Visitor, January 2009|
|Rank||Ad Network||Unique Visitors (000)||Reach (%)||Rank||Ad Network||Unique Visitors (000)||Reach (%)|
|4||Google Ad Network**||158,481||83||29||Vibrant Media**||79,908||42|
|6||Yahoo sites||146,131||76||31||National Newspaper Network: total U.S. newspapers||74,800||39|
|7||Specific Media**||145,929||76||32||Ask network||74,742||39|
|8||Tribal Fusion**||143,869||75||33||Pulse 360**||71,075||37|
|9||143,116||75||34||Gorilla Nation Media||68,684||36|
|10||24/7 Real Media**||141,604||74||35||IAC Ad Solutions||66,759||35|
|11||Tremor Media||136,867||71||36||Undertone Networks**||66,083||34|
|12||Casale Media**||136,772||72||37||Career Ad Network**||65,936||34|
|13||Turn Inc.**||132,949||69||38||ITN digital network||65,705||34|
|14||Adconian Media Group||130,717||68||39||Kontera**||64,928||34|
|16||CPX Interactive**||125,764||66||41||IB Local Network||58,414||30|
|20||Digital Broadcasting Group||111,698||58||45||MSN.com||54,481||29|
|21||MSN Windows Live||111,695||58||46||Glam Media||55,293||29|
|23||Burst Media**||109,043||57||48||National Newspaper Network: top 25 newspapers||52,326||27|
|24||AOL Media Network||108,441||57||49||Business.com||51,586||27|
1. Reach denotes the percentage of the total Internet population that viewed a particular entity at least once in August.
2. * denotes entity has assigned some portion of traffic to other syndicated entities.
3. ** denotes an advertising network.
4. The Platform A ad network is an aggregation of ad servers used by the following individual advertising network entities: Advertising.com, Tacoda, AOL, Quigo, and Userplan.
|Source: comScore, 2009|
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ... read more