Below, the top ten online display advertising networks in the U.S. by reach, according to data from comScore.
The measurement firm estimates Yahoo’s network continues to reach more U.S. users than any other, with 85.9 percent audience penetration. AOL Advertising and Google’s Ad Network follow it, with 85.7 and 82.7 percent, respectively, followed by ValueClick and Turn Media.
Networks operated by 24/7 Real Media, AdBrite, Collective Network, Specific Media, and Microsoft round out the top ten.
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what can you do about it?
George Levin is the CEO and co-founder of GetIntent. ClickZ caught up with him to ask about his work in adtech, the adoption of programmatic in the advertising industry, and his advice for anyone looking to work in digital.