Top U.S. Parent Companies and Stickiest Brands on the Web, April 2007

Internet users at home and work visited the top 20 parent companies and stickiest brands.

Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.


Top 25 Parent Companies at Home and Work, April 2007
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 118,451 2:02:21
Google 115,887 1:26:11
Yahoo 107,539 3:03:59
Time Warner 103,737 4:17:24
News Corp. Online 73,590 1:50:39
eBay 68,588 1:47:57
InterActiveCorp 59,417 0:27:05
Amazon.com 48,035 0:25:14
Wikimedia Foundation 46,117 0:15:42
Landmark Communications 45,025 0:45:31
Apple Computer 44,031 1:06:52
New York Times Company 42,908 0:16:47
Walt Disney Internet Group 41,970 0:34:12
RealNetworks Inc. 37,432 0:39:59
AT&T Inc. 32,505 0:19:33
CNET Networks 31,899 0:10:13
E.W. Scripps Company 30,359 0:08:35
Viacom Digital 28,901 0:39:35
United Online 26,588 0:56:01
General Electric 26,532 0:15:20
Wal-Mart Stores 24,354 0:13:32
Verizon Communications 23,703 0:39:12
Adobe Systems Inc. 23,470 0:03:45
Gannett Co Inc. 23,131 0:17:25
Gorilla Nation Media 22,826 0:10:17
Source: Nielsen//NetRatings, 2007

Top 10 Stickiest Brands at Home and Work, April 2007
Brand Unique Audience (000) Time Per Person (hr:min:sec)
FullTiltPoker.com 1,130 12:27:54
PokerStars.com 1,344 11:52:16
UltimateBet.com* 499 10:07:31
Trillian 1,028 7:06:37
Absolute Poker* 603 6:08:38
Electronic Arts Online 9,931 5:48:20
Juno Online Services 3,037 5:27:11
Brigham Young University 905 5:23:06
PartyPoker.com* 578 5:18:00
AOL Media Network 93,506 4:27:12
Note: * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen//NetRatings, 2007

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