Top U.S. Parent Companies and Stickiest Brands on the Web, April 2009

The sites consumers are visiting on the Web and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.

Top 25 Parent Companies/Divisions at Home and Work, April 2009
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 138,749 1:58:39
Microsoft Corp. 124,416 2:34:55
Yahoo Inc. 120,013 3:22:20
AOL LLC 86,809 3:45:16
News Corp. Online 79,517 1:18:40
Facebook 71,287 3:14:36
InterActiveCorp 64,040 0:16:00
eBay Inc. 63,671 1:47:36
Amazon.com Inc. 59,357 0:26:35
Wikimedia Foundation 59,072 0:17:16
Apple Inc. 52,965 1:16:44
New York Times Company 52,447 0:15:32
Walt Disney Internet Group 51,994 0:32:47
CBS Corp. 51,959 0:18:42
Turner Network (division) 49,555 0:36:43
AT&T Inc. 42,105 0:28:08
The Weather Channel Interactive Inc. 39,474 0:24:30
Glam Media 37,361 0:14:11
General Electric Co. 35,401 0:10:27
Viacom Inc. 34,603 0:33:43
craigslist Inc. 33,014 1:21:05
Comcast Corp. 31,209 0:44:16
Scripps Networks Interactive Inc. 30,987 0:09:11
Time Warner (division)* 30,973 0:22:22
Adobe Systems Inc. 29,706 0:06:46
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network’s audience.
Source: Nielsen Online, 2009

Top 10 Stickiest Brands at Home and Work, April 2009
Brand Unique Audience (000) Time per Person (hr:min:sec)
FullTiltPoker.com* 1,448 10:01:15
Electronic Arts Inc. 16,498 7:00:55
Juno Online Services Inc. 2,671 6:04:05
PokerStars.com* 2,522 5:59:12
King.com* 1,946 3:49:38
AOL Media Network 86,809 3:45:16
Yahoo 117,939 3:23:58
Facebook 71,287 3:14:36
FanFiction.Net* 1,233 3:03:20
North Carolina State University 1,102 2:56:39
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2009

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