StatsAudienceTop U.S. Parent Companies and Stickiest Brands on the Web, August 2006

Top U.S. Parent Companies and Stickiest Brands on the Web, August 2006

A look at which brands get visitors, and which ones keep users engaged the longest at home and work.

Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

Top 25 Parent Companies at Home and Work, August 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 116,596 2:09:03
Yahoo 107,109 3:15:25
Time Warner 103,392 4:25:09
Google 98,861 1:06:39
eBay 65,584 1:36:48
News Corp. 63,614 1:43:19
InterActiveCorp 58,441 0:28:59
Amazon.com 48,744 0:25:30
Walt Disney Internet Group 40,417 0:39:30
New York Times Company 39,892 0:14:12
RealNetworks 37,123 0:54:17
Apple Computer 36,578 1:01:04
Landmark Communications 36,333 0:54:05
YouTube 34,039 0:26:19
Verizon Communications 32,303 0:24:41
Wikipedia 30,588 0:14:43
United Online 30,405 0:55:31
EW Scripps Company 29,820 0:09:23
CNET Networks 29,549 0:11:22
AT&T Inc. 28,589 0:26:30
CBS Corporation 23,899 0:27:53
Adobe 23,829 0:03:25
Viacom 23,695 0:52:35
Gannett 23,319 0:19:05
Expedia 22,659 0:16:55
Source: Nielsen//NetRatings, 2006

Top 10 Stickiest Brands at Home and Work, August 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
FanFiction.Net 960 16:05:23
PokerStars.com 1,599 11:50:05
AOL 74,530 5:29:42
Absolute Poker 484 5:22:45
Electronic Arts 10,216 5:15:05
Southern Company 688 5:11:28
Juno Online Services 3,728 4:52:31
FullTiltPoker.com 579 4:17:40
Trillian 1,242 3:46:14
Webkinz 545 3:45:24
Source: Nielsen//NetRatings, 2006

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