Top U.S. Parent Companies and Stickiest Brands on the Web, August 2006

Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.


Top 25 Parent Companies at Home and Work, August 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 116,596 2:09:03
Yahoo 107,109 3:15:25
Time Warner 103,392 4:25:09
Google 98,861 1:06:39
eBay 65,584 1:36:48
News Corp. 63,614 1:43:19
InterActiveCorp 58,441 0:28:59
Amazon.com 48,744 0:25:30
Walt Disney Internet Group 40,417 0:39:30
New York Times Company 39,892 0:14:12
RealNetworks 37,123 0:54:17
Apple Computer 36,578 1:01:04
Landmark Communications 36,333 0:54:05
YouTube 34,039 0:26:19
Verizon Communications 32,303 0:24:41
Wikipedia 30,588 0:14:43
United Online 30,405 0:55:31
EW Scripps Company 29,820 0:09:23
CNET Networks 29,549 0:11:22
AT&T Inc. 28,589 0:26:30
CBS Corporation 23,899 0:27:53
Adobe 23,829 0:03:25
Viacom 23,695 0:52:35
Gannett 23,319 0:19:05
Expedia 22,659 0:16:55
Source: Nielsen//NetRatings, 2006


Top 10 Stickiest Brands at Home and Work, August 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
FanFiction.Net 960 16:05:23
PokerStars.com 1,599 11:50:05
AOL 74,530 5:29:42
Absolute Poker 484 5:22:45
Electronic Arts 10,216 5:15:05
Southern Company 688 5:11:28
Juno Online Services 3,728 4:52:31
FullTiltPoker.com 579 4:17:40
Trillian 1,242 3:46:14
Webkinz 545 3:45:24
Source: Nielsen//NetRatings, 2006

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