StatsAudienceTop U.S. Parent Companies and Stickiest Brands on the Web, August 2007

Top U.S. Parent Companies and Stickiest Brands on the Web, August 2007

A look at which brands get visitors, and which keep users engaged the longest both at home and work.

The sites consumers are visiting on the Web, and average length of visits. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

Top 25 Parent Companies at Home and Work, August 2007
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 118,058 2:11:23
Google 116,939 1:40:44
Yahoo 110,651 3:20:53
Time Warner 106,626 3:56:00
News Corp. Online 74,803 2:23:27
eBay 67,275 1:48:31
InterActiveCorp 60,294 0:24:48
Amazon.com 50,809 0:27:37
Walt Disney Internet Group 46,208 0:37:13
Wikimedia Foundation 45,228 0:16:35
New York Times Company 44,149 0:14:09
Landmark Communications 42,900 0:21:32
Apple Inc. 42,022 1:10:24
AT&T Inc. 37,863 0:40:12
RealNetworks Inc. 36,970 0:44:36
E.W. Scripps Company 32,679 0:09:59
CNET Networks 31,347 0:11:11
Viacom Digital 29,856 0:43:47
United Online 26,089 0:55:15
CBS Corporation 25,688 0:24:47
Adobe 25,525 0:04:31
Wal-Mart Stores 25,107 0:13:36
Gorilla Nation Media 25,006 0:09:55
General Electric 24,805 0:16:21
Target Corp. 24,097 0:09:35
Source: Nielsen//NetRatings, 2007

Top 10 Stickiest Brands at Home and Work, August 2007
Brand Unique Audience (000) Time Per Person (hr:min:sec)
FullTiltPoker.com 1,430 23:33:35
PokerStars.com 1,578 18:05:46
Electronic Arts Online 10,881 9:02:55
Fanfiction.net* 1,043 7:01:18
Absolute Poker* 763 5:13:57
2Wire 2,298 4:23:27
PartyPoker.com* 791 4:19:30
AOL Media Network 92,533 4:09:20
Trillian 983 3:53:08
SingleClick Systems* 432 3:34:48
Note: * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen//NetRatings, 2007

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