StatsAudienceTop U.S. Parent Companies and Stickiest Brands on the Web, December 2006

Top U.S. Parent Companies and Stickiest Brands on the Web, December 2006

A look at which brands get visitors, and which ones keep users engaged the longest at home and work.

Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

Top 25 U.S. Parent Companies at Home and Work,
December 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 120,930 2:03:01
Google 112,200 1:14:52
Yahoo 111,184 3:02:27
Time Warner 107,555 4:14:45
eBay 73,763 1:38:32
News Corp. Online 70,230 1:37:55
InterActiveCorp 59,259 0:25:26
Amazon.com 56,881 0:31:57
New York Times Co. 44,240 0:18:09
Walt Disney Internet Group 44,094 0:31:11
Real Networks Inc. 43,689 0:40:34
Apple Computer 43,280 1:21:50
Wikipedia 39,192 0:16:19
Wal-Mart 38,251 0:17:01
Landmark Communications 37,707 0:45:30
E.W. Scripps Co. 34,307 0:09:51
CNET Networks 33,471 0:10:47
Verizon Communications 32,862 0:28:53
AT&T Inc. 30,754 0:23:48
Viacom Digital 30,369 0:47:36
Target Corp. 30,061 0:12:39
United Online 27,267 1:00:10
General Electric 27,114 0:14:47
CBS Corp. 23,949 0:22:54
Adobe 23,096 0:02:57
Source: Nielsen//NetRatings, 2006

Top 10 Stickiest Brands at Home and Work, December 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
FunTiltPoker.com 939 12:21:02
PokerStars.com 1,555 11:13:41
Absolute Poker^ 576 7:39:51
Juno Online Services 3,457 5:08:47
AOL 80,807 5:06:12
Trillian 940 5:02:49
Brigham Young University^ 691 4:59:20
Electronic Arts 10,765 4:12:30
FanFiction.net 939 3:58:21
Slingo 1,607 3:48:39
Note: ^ Home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month-to-month as a result.
Nielsen//NetRatings, 2006

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