Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.
Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.
|Top 25 U.S. Parent Companies at Home and Work,
|Parent||Unique Audience (000)||Time Per Person (hr:min:sec)|
|News Corp. Online||70,230||1:37:55|
|New York Times Co.||44,240||0:18:09|
|Walt Disney Internet Group||44,094||0:31:11|
|Real Networks Inc.||43,689||0:40:34|
|E.W. Scripps Co.||34,307||0:09:51|
|Source: Nielsen//NetRatings, 2006
|Top 10 Stickiest Brands at Home and Work, December 2006|
|Brand||Unique Audience (000)||Time Per Person (hr:min:sec)|
|Juno Online Services||3,457||5:08:47|
|Brigham Young University^||691||4:59:20|
|Note: ^ Home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month-to-month as a result.|
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