Top U.S. Parent Companies and Stickiest Brands on the Web, December 2006

Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.


Top 25 U.S. Parent Companies at Home and Work,
December 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 120,930 2:03:01
Google 112,200 1:14:52
Yahoo 111,184 3:02:27
Time Warner 107,555 4:14:45
eBay 73,763 1:38:32
News Corp. Online 70,230 1:37:55
InterActiveCorp 59,259 0:25:26
Amazon.com 56,881 0:31:57
New York Times Co. 44,240 0:18:09
Walt Disney Internet Group 44,094 0:31:11
Real Networks Inc. 43,689 0:40:34
Apple Computer 43,280 1:21:50
Wikipedia 39,192 0:16:19
Wal-Mart 38,251 0:17:01
Landmark Communications 37,707 0:45:30
E.W. Scripps Co. 34,307 0:09:51
CNET Networks 33,471 0:10:47
Verizon Communications 32,862 0:28:53
AT&T Inc. 30,754 0:23:48
Viacom Digital 30,369 0:47:36
Target Corp. 30,061 0:12:39
United Online 27,267 1:00:10
General Electric 27,114 0:14:47
CBS Corp. 23,949 0:22:54
Adobe 23,096 0:02:57
Source: Nielsen//NetRatings, 2006


Top 10 Stickiest Brands at Home and Work, December 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
FunTiltPoker.com 939 12:21:02
PokerStars.com 1,555 11:13:41
Absolute Poker^ 576 7:39:51
Juno Online Services 3,457 5:08:47
AOL 80,807 5:06:12
Trillian 940 5:02:49
Brigham Young University^ 691 4:59:20
Electronic Arts 10,765 4:12:30
FanFiction.net 939 3:58:21
Slingo 1,607 3:48:39
Note: ^ Home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month-to-month as a result.
Nielsen//NetRatings, 2006

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