Top U.S. Parent Companies and Stickiest Brands on the Web, December 2007

The sites customers are visiting on the Web, and average lengths of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet users.


Top 25 Parent Companies at Home and Work, December 2007
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Google 124,631 1:38:56
Microsoft 123,208 2:08:22
Yahoo 114,148 3:05:35
Time Warner 106,277 3:45:47
News Corp. Online 76,325 2:01:46
eBay 67,443 1:59:03
Amazon 65,438 0:35:57
InterActiveCorp 64,141 0:23:56
Apple Computer 50,686 1:15:10
Wikimedia Foundation 50,474 0:15:39
New York Times Co. 48,718 0:17:33
Walt Disney Internet Group 45,647 0:36:55
E.W. Scripps Co. 43,189 0:09:00
AT&T Inc. 43,156 0:36:27
Landmark Communications 41,998 0:22:46
Wal-Mart Stores 39,513 0:18:09
Target Corp. 38,026 0:09:30
RealNetworks Inc. 37,262 0:41:55
CNET Networks 34,915 0:10:32
Office Max 30,121 0:07:26
Viacom Digital 29,642 0:43:57
General Electric 28,740 0:10:01
Verizon Communications 28,023 0:33:56
Comcast Corp. 26,527 0:59:03
Hewlett-Packard Co. 26,023 0:12:34
Source: Nielsen Online, 2008


Top 10 Stickiest Brands at Home and Work, December 2007
Brand Unique Audience (000) Time Per Person (hr:min:sec)
FullTiltPoker.com 1,549 10:51:20
Electronic Arts Online 12,234 7:44:20
PokerStars.com* 1,819 7:33:46
SingleClick Systems* 387 6:24:57
Trillian 940 5:02:09
Boost Mobile 833 4:04:51
AOL Media Network 90,850 4:03:38
PartyPoker.com* 661 3:42:11
Yahoo 113,203 3:05:43
Fanfiction.net* 937 2:59:53
Note: * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2008

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