Top U.S. Parent Companies and Stickiest Brands on the Web, February 2006

Internet users at home and at work rank 25 of the top parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Microsoft, Yahoo, Time Warner (which owns AOL), Google and eBay each garner the most unique visits on the Web, with the first three getting hits in the six figures. The most time is spent on Time Warner properties, while Google maintains the shortest length for average visits out of the top four parent companies.


Top 25 Parent Companies at Home and Work, Februry 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 112,388 2:04:09
Yahoo 102,826 3:10:12
Time Warner 100,015 4:50:21
Google 90,490 0:54:31
eBay 59,120 1:49:13
InterActiveCorp 55,906 0:25:58
News Corp. 52,767 1:23:37
Amazon.com 45,693 0:23:59
Walt Disney Internet Group 41,249 0:34:05
New York Times Company 38,559 0:15:37
RealNetworks 34,577 0:44:56
Apple Computer 34,211 1:04:13
EW Scripps Company 31,528 0:11:05
Landmark Communications 30,936 0:43:59
Verizon Communications 28,527 0:25:34
CNET Networks 27,420 0:13:04
AT&T Inc. 27,027 0:28:37
Adobe 25,867 0:03:47
United Online 25,837 1:02:25
Daum Communications 23,760 0:06:54
Viacom 23,581 0:50:22
Wikipedia 23,525 0:10:04
Gannett 22,781 0:17:54
Expedia 22,404 0:16:17
CBS Corporation 21,465 0:16:53
Source: Nielsen//NetRatings, 2006

Many brands aim to be sticky. The 10 stickiest are PokerStars.com, AOL, fanification.net and Juno Online Services. PokerStars.com held on to visitors an average 18 hours per month. On average, AOL kept users on its site for a third that time, but attracted over 73 thousand visitors. Yahoo scored lower on the time spent list, but registered 102,165 unique visitors.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.


Top 10 Stickiest Brands at Home and Work, February 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,156 18:30:36
AOL 73,289 6:00:13
FanFiction.Net 762 4:50:15
Juno Online Services 4,102 4:34:00
Electronic Arts 9,109 4:11:32
Trillian 1,034 3:37:54
Yahoo 102,165 3:10:46
Friendster 907 3:03:03
Slingo 937 3:02:47
Paltalk 633 2:48:58
Source: Nielsen//NetRatings, 2006

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